Sales Manager at The Learning Guild (2022-01 – 2026-01)
- Developed and executed strategic sales plans for exhibit space, conference sponsorships, digital advertising, webinars, and integrated marketing programs serving enterprise Learning & Development organizations.
- Grew key accounts through consultative selling, strategic planning, and relationship management.
- Used LinkedIn and HubSpot lead-development tools to support prospecting and pipeline activity.
- Partnered with operations to deliver successful client experiences and identify revenue-expansion opportunities.
Installation Manager at Stone Systems (2021-01 – 2022-01)
- Managed installation operations during a career transition prompted by the COVID-related downturn in the live-events industry.
Sales Manager at MFV Expositions / Comexposium (2019-01 – 2021-01)
- Transitioned exhibitors from live events to virtual sponsorship and marketing programs during the pandemic.
- Negotiated the successful transfer of $1.5 million in annual business revenue.
- Developed new digital-revenue opportunities while strengthening long-term client relationships.
Senior Sales Manager at GES (General Service Contractor Events) (2018-01 – 2019-01)
- Managed a $1.1 million sales forecast and achieved 90% of the annual goal.
- Expanded existing accounts and negotiated exhibit-service agreements.
- Delivered consultative sales presentations designed to increase customer value.
Sales Director, Conferences & Events at ALM (2017-01 – 2018-01)
- Directed conference sales for a revenue portfolio exceeding $6 million.
- Led four direct reports while partnering with 20 media-sales professionals.
- Increased strategic-account revenue by 25%.
- Developed sales processes, key performance indicators, and forecasting tools that improved team performance.
Sales Manager at Access Intelligence (2013-01 – 2016-01)
- Managed more than 1,000 accounts producing $1.6 million in annual revenue.
- Sold integrated exhibit, sponsorship, advertising, and event-marketing programs.
- Negotiated contracts and expanded market penetration through consultative selling.
Sales Director at The Craft & Hobby Association (2007-01 – 2013-01)
- Directed trade-show sales generating more than $6 million annually.
- Led a team of five direct reports.
- Recruited more than 600 new exhibiting companies through targeted business development.
- Created the Bonus Booth Program, improving exhibitor retention and incremental revenue.
- Led sales and marketing teams while developing strategic industry partnerships.
