Anthony Licata

Award-winning sales leadership executive with 25+ years of experience driving revenue growth, business development, and strategic account management across trade shows, conferences, exhibitions, media, and event marketing. Proven record managing multimillion-dollar portfolios, building and leading high-performing teams, negotiating strategic partnerships, and delivering consultative programs that strengthen client relationships and accelerate growth.

Sales Manager at The Learning Guild (2022-01 – 2026-01)

• Developed and executed strategic sales plans for exhibit space, conference sponsorships, digital advertising, webinars, and integrated marketing programs serving enterprise Learning & Development organizations.
• Grew key accounts through consultative selling, strategic planning, and relationship management.
• Used LinkedIn and HubSpot lead-development tools to support prospecting and pipeline activity.
• Partnered with operations to deliver successful client experiences and identify revenue-expansion opportunities.

Installation Manager at Stone Systems (2021-01 – 2022-01)

• Managed installation operations during a career transition prompted by the COVID-related downturn in the live-events industry.

Sales Manager at MFV Expositions / Comexposium (2019-01 – 2021-01)

• Transitioned exhibitors from live events to virtual sponsorship and marketing programs during the pandemic.
• Negotiated the successful transfer of $1.5 million in annual business revenue.
• Developed new digital-revenue opportunities while strengthening long-term client relationships.

Senior Sales Manager at GES (General Service Contractor Events) (2018-01 – 2019-01)

• Managed a $1.1 million sales forecast and achieved 90% of the annual goal.
• Expanded existing accounts and negotiated exhibit-service agreements.
• Delivered consultative sales presentations designed to increase customer value.

Sales Director, Conferences & Events at ALM (2017-01 – 2018-01)

• Directed conference sales for a revenue portfolio exceeding $6 million.
• Led four direct reports while partnering with 20 media-sales professionals.
• Increased strategic-account revenue by 25%.
• Developed sales processes, key performance indicators, and forecasting tools that improved team performance.

Sales Manager at Access Intelligence (2013-01 – 2016-01)

• Managed more than 1,000 accounts producing $1.6 million in annual revenue.
• Sold integrated exhibit, sponsorship, advertising, and event-marketing programs.
• Negotiated contracts and expanded market penetration through consultative selling.

Sales Director at The Craft & Hobby Association (2007-01 – 2013-01)

• Directed trade-show sales generating more than $6 million annually.
• Led a team of five direct reports.
• Recruited more than 600 new exhibiting companies through targeted business development.
• Created the Bonus Booth Program, improving exhibitor retention and incremental revenue.
• Led sales and marketing teams while developing strategic industry partnerships.

Bachelor of Science in Business Management and Marketing – SUNY Old Westbury