Fidel Junior Gonzalez

Results-driven Sales Merchandiser with 9+ months of direct field experience and 3+ years in retail operations. Skilled at maximizing product visibility, executing planograms, and building strong relationships with store managers to grow brand presence. Proven ability to manage multiple retail accounts efficiently, meet display compliance targets, and identify upselling opportunities. l (Spanish/ little English). Available to work across any product category throughout the Miami metro area.

Merchandiser at Gold Coast Distributors (2025-08 – Present)

• Execute product restocking, shelf rotation (FIFO), and branded display builds for beverage and liquor categories across multiple retail accounts.
• Implement planograms and brand guidelines to increase product visibility and drive sell-through.
• Develop and maintain positive relationships with store managers and staff to secure optimal shelf space and promotional placements.
• Identify and communicate opportunities for secondary placements and incremental sales to supervisors.
• Complete daily store visit logs using smart devices; manage own schedule across assigned territory.

Warehouse Operator at HV Group (2025-03 – 2025-06)

• Managed inventory receiving, organization, and outbound fulfillment in a high-volume distribution environment.
• Ensured accurate order picking and packing, directly supporting retail replenishment cycles.

Shipping & Receiving / Retail Operator at PANNA Cafe Express & Retail Store (2022-06 – 2024-02)

• Verified incoming stock, managed inventory levels, and coordinated outbound shipments to retail clients.
• Supported product placement and shelf organization in a retail environment, gaining deep understanding of the customer-facing side of merchandising.
• Trained new team members on inventory procedures and customer service standards.

Studies in Industrial Engineering – Universidad Santiago de Cali, Colombia

Technology in Industrial Automation – SENA (2015 – 2015)