Jr Smith

Results-driven Senior Marketing Executive with over 35 years of experience leading multi-location marketing, digital transformation, and revenue growth across automotive, healthcare, aviation, and retail. Known for blending AI, data analytics, and creative strategy to deliver measurable gains in customer acquisition, engagement, and retention — equally at home managing a $4M+ advertising budget or directing a 3,000-campaign production slate.

Group Director of Marketing at Sunwise Auto Group (2019-01 – 2026-02)

Directed full-funnel marketing strategy across multiple locations, integrating digital, traditional, and performance channels.

• Directed full-funnel marketing strategy across multiple locations, integrating digital, traditional, and performance channels into one cohesive system.
• Implemented AI-driven communication workflows that reduced lead response time and measurably increased appointment conversion rates.
• Managed a $4M+ annual advertising budget, improving ROI while streamlining vendor relationships and eliminating wasteful spend.
• Recruited, mentored, and led cross-functional marketing teams and external agency partners.

Group Director of Marketing at Hansel Auto Group (2010-01 – 2019-12)

Led end-to-end marketing strategy across 10+ dealership locations, driving consistent growth in digital lead generation and overall sales performance.

• Led end-to-end marketing strategy across 10+ dealership locations, driving consistent growth in digital lead generation and overall sales performance.
• Designed and executed CRM-driven lifecycle campaigns that improved customer retention and repeat purchase rates.
• Elevated regional brand presence through integrated campaigns spanning broadcast, digital, and live events.

Dealer Success Manager at ProAds, Inc. (2002-01 – 2010-12)

Consulted across automotive, healthcare, aviation, and retail industries, delivering performance-driven marketing strategy to a diverse national client base.

• Consulted across automotive, healthcare, aviation, and retail — delivering performance-driven marketing strategy to a diverse national client base.
• Directed marketing for Banner Health, supporting patient engagement and service-line promotion within a regulated environment.
• Led brand and demand-generation strategy for Swift Aviation, a luxury private charter provider serving NFL/MLB teams and high-net-worth clientele.
• Developed FBO marketing and premium customer-experience strategy at Phoenix Sky Harbor, strengthening upscale service positioning.
• Advised executive teams on digital transformation, automation, and performance optimization across multiple verticals.

District Marketing Manager at AutoNation

Directed multi-location marketing strategy and coordinated vendor relationships across one of the nation's largest dealer groups.

• Directed multi-location marketing strategy and coordinated vendor relationships across one of the nation's largest dealer groups.

Group Marketing Director at Pitre Automotive Group

Built scalable marketing operations from the ground up, supporting rapid growth and seamless acquisition integration.

• Built scalable marketing operations from the ground up, supporting rapid growth and seamless acquisition integration.

Marketing Manager at Berge Automotive Group

Grew customer acquisition through targeted local campaigns and strategic media buying.

• Grew customer acquisition through targeted local campaigns and strategic media buying.

Advertising & Marketing at Zimmerman & Partners

Contributed to campaign development and media strategy for a regional full-service advertising agency.

• Contributed to campaign development and media strategy for a regional full-service advertising agency.