Product Sales Marketing Manager at PrintBio, Inc. (2024-06 – Present)
Led 3D surgical mesh market development across US: translated surgeon insights, developed partnerships, educated providers, and crafted messaging across surgical accounts.
- Expanded market presence for 3D surgical mesh by identifying growth opportunities and building strategic partnerships with high-value surgical KOLs across complex provider accounts.
- Engaged 150+ surgeons to gather market insights, refine product positioning, and strengthen provider-facing messaging for accelerated account outreach.
- Drove early product adoption by securing 20 first-user agreements through consultative outreach and provider education with high-value surgical specialists.
- Built an omnichannel engagement strategy across email, social media, webinars, clinical data, and surveys to educate stakeholders, raise awareness, and qualify leads.
NYC Area Sales Manager at WiQo® US, Inc. / Love Beauty Pro and Medical (2023-05 – 2024-06)
Successfully Navigated a U.S. product launch across New York State and Northern New Jersey, expanding market penetration through focused territory execution across provider accounts.
- Opened 150+ new accounts and generated $1.2M in revenue within one year by driving product adoption and utilization across provider offices.
- Converted approximately 10 black-market buyers into premium legal customers through consultative selling and provider education.
- Delivered provider and full-office training through product demonstrations, improving patient retention and increasing utilization by 45% in stalled accounts.
- Secured the first and only sale of PlasmaMD, Love Beauty Pro's first self-manufactured product, generating $10K within one month of its November launch ahead of the March 2024 acquisition by WiQo US.
Business Development Manager at Nutrafol (2022-03 – 2023-05)
- Opened 60 new accounts in six months, surpassing monthly KPIs by 86%, and increased revenue by 42%.
- Trained 300+ physicians and office staff through customized workshops, increasing orders per account by 50% through provider education and practice-level adoption.
- Delivered tailored workshops, webinars, and presentation skills training to 300+ physicians and staff, driving a ~50% increase in orders per account.
- Used Salesforce data to identify and reactivate 34 dormant accounts through targeted stakeholder reviews, market updates, and value-based outreach across provider offices.
- Executed 4 successful product launches by supporting customer education, sales enablement, and field execution; consistently met monthly quotas and upsold 36% of existing customers through aimed account reviews and needs-based recommendations.
Territory Sales Manager at Cutera, Inc. (2020-01 – 2022-03)
- Drove 48% year-over-year sales growth in the Manhattan/Long Island luxury market via data-driven email campaigns, contributing to two consecutive Northeast Region of the Year awards (2020, 2021).
- Generated $800K in revenue (73% of total) at NYC's 2020 Aesthetic Summit Workshop through strategic prospecting, high-conversion follow-ups, and tactical networking.
- Surpassed 2020 annual quota by 200%, delivering $2.2M in revenue by implementing tailored engagement strategies, structured upsell plays, and post-sale support (trainings and co-marketing initiatives).
- Pivoted to virtual selling during COVID-19 collaborating with leadership across the country to secure $750K in incremental revenue (Mar–Sep 2020) through remote demos, virtual trainings, and systematic digital follow-up amid widespread market shutdowns.
Specialty Pharmaceutical Sales Representative Women's Health at ASCEND THERAPEUTICS U.S., LLC (2018-01 – 2020-01)
Marketed women's health therapies—including Estrogel, Sprix, and Protiva—to OB/GYNs, surgeons, endocrinologists, PCPs, and other providers.
- Recognized as Rookie of the Year (2018) and earned President's Club honors 2 consecutive years (2018–2020) for consistently surpassing sales performance targets.
- Turned around the Manhattan territory from #106 (last) to #6 out of 106 territories by rapidly growing EstroGel and SPRIX.
- Achieved quarterly sales quotas for EstroGel and SPRIX by at least 50% every quarter from Q1 2018 through Q4 2020, consistently landing in the top 10% of the national sales rankings and driving sustained territory growth year-over-year across assigned territory.
- Collaborated with managed care teams and Specialty Pharmacy Cardinal Health to enhance coverage awareness, streamline prior authorization processes, and improve overall patient access.
- Launched SPRIX in a new territory, growing active prescribers from 0 to 20+ within the first 6 months through focused outreach, local market analysis, and in-office staff education.
- Cultivated a sales pipeline of over 200 women's healthcare specialists across New York City's five boroughs.
