Julia Todd

Territory sales professional with 9+ years of experience growing healthcare and aesthetics markets across New York through consultative selling, provider education, and strategic account development.

Background includes partnering with physicians, office staff, specialty practices, and administrative stakeholders to drive product adoption, increase utilization, and improve patient access across complex care settings. Proven success opening new accounts, reactivating dormant business, leading product launches, and expanding revenue through data-informed territory planning, CRM-driven account strategy, and full-office training. Brings recent dermatology-adjacent experience, established provider relationship management, and a strong record of translating clinical and reimbursement value into office-level action.

Product Sales Marketing Manager at PrintBio, Inc. (2024-06 – Present)

Led 3D surgical mesh market development across US: translated surgeon insights, developed partnerships, educated providers, and crafted messaging across surgical accounts.

• Expanded market presence for 3D surgical mesh by identifying growth opportunities and building strategic partnerships with high-value surgical KOLs across complex provider accounts.
• Engaged 150+ surgeons to gather market insights, refine product positioning, and strengthen provider-facing messaging for accelerated account outreach.
• Drove early product adoption by securing 20 first-user agreements through consultative outreach and provider education with high-value surgical specialists.
• Built an omnichannel engagement strategy across email, social media, webinars, clinical data, and surveys to educate stakeholders, raise awareness, and qualify leads.

NYC Area Sales Manager at WiQo® US, Inc. / Love Beauty Pro and Medical (2023-05 – 2024-06)

Successfully Navigated a U.S. product launch across New York State and Northern New Jersey, expanding market penetration through focused territory execution across provider accounts.

• Opened 150+ new accounts and generated $1.2M in revenue within one year by driving product adoption and utilization across provider offices.
• Converted approximately 10 black-market buyers into premium legal customers through consultative selling and provider education.
• Delivered provider and full-office training through product demonstrations, improving patient retention and increasing utilization by 45% in stalled accounts.
• Secured the first and only sale of PlasmaMD, Love Beauty Pro's first self-manufactured product, generating $10K within one month of its November launch ahead of the March 2024 acquisition by WiQo US.

Business Development Manager at Nutrafol (2022-03 – 2023-05)

• Opened 60 new accounts in six months, surpassing monthly KPIs by 86%, and increased revenue by 42%.
• Trained 300+ physicians and office staff through customized workshops, increasing orders per account by 50% through provider education and practice-level adoption.
• Delivered tailored workshops, webinars, and presentation skills training to 300+ physicians and staff, driving a ~50% increase in orders per account.
• Used Salesforce data to identify and reactivate 34 dormant accounts through targeted stakeholder reviews, market updates, and value-based outreach across provider offices.
• Executed 4 successful product launches by supporting customer education, sales enablement, and field execution; consistently met monthly quotas and upsold 36% of existing customers through aimed account reviews and needs-based recommendations.

Territory Sales Manager at Cutera, Inc. (2020-01 – 2022-03)

• Drove 48% year-over-year sales growth in the Manhattan/Long Island luxury market via data-driven email campaigns, contributing to two consecutive Northeast Region of the Year awards (2020, 2021).
• Generated $800K in revenue (73% of total) at NYC's 2020 Aesthetic Summit Workshop through strategic prospecting, high-conversion follow-ups, and tactical networking.
• Surpassed 2020 annual quota by 200%, delivering $2.2M in revenue by implementing tailored engagement strategies, structured upsell plays, and post-sale support (trainings and co-marketing initiatives).
• Pivoted to virtual selling during COVID-19 collaborating with leadership across the country to secure $750K in incremental revenue (Mar–Sep 2020) through remote demos, virtual trainings, and systematic digital follow-up amid widespread market shutdowns.

Specialty Pharmaceutical Sales Representative Women's Health at ASCEND THERAPEUTICS U.S., LLC (2018-01 – 2020-01)

Marketed women's health therapies—including Estrogel, Sprix, and Protiva—to OB/GYNs, surgeons, endocrinologists, PCPs, and other providers.

• Recognized as Rookie of the Year (2018) and earned President's Club honors 2 consecutive years (2018–2020) for consistently surpassing sales performance targets.
• Turned around the Manhattan territory from #106 (last) to #6 out of 106 territories by rapidly growing EstroGel and SPRIX.
• Achieved quarterly sales quotas for EstroGel and SPRIX by at least 50% every quarter from Q1 2018 through Q4 2020, consistently landing in the top 10% of the national sales rankings and driving sustained territory growth year-over-year across assigned territory.
• Collaborated with managed care teams and Specialty Pharmacy Cardinal Health to enhance coverage awareness, streamline prior authorization processes, and improve overall patient access.
• Launched SPRIX in a new territory, growing active prescribers from 0 to 20+ within the first 6 months through focused outreach, local market analysis, and in-office staff education.
• Cultivated a sales pipeline of over 200 women's healthcare specialists across New York City's five boroughs.

Bachelor of Applied Science in Biology, General – Penn State University (2010-01 – 2014-12)

Pre-Optometry in NA – Salus University (2014-08 – 2017-07)