Hank Azarian

I specialize in driving digital growth through data-driven marketing strategies, with a focus on:

• Organic audience acquisition and SEO optimization
• eCommerce revenue generation through content and conversion strategies
• Enhancing online visibility and boosting engagement

• Audience Growth & SEO Leadership: Spearheaded AI-driven SEO strategies at Raptive, leading to a 25% increase in revenue across 5,000+ sites, and achieved a 19x organic traffic growth at Refinery29.
• Revenue-Driven Digital Strategies: Developed and executed data-driven marketing strategies that boosted engagement and significantly increased digital ad revenue for leading media brands like TMZ, Refinery29, and Raptive.
• Cross-Industry Expertise: Successfully implemented growth marketing initiatives across diverse industries, including eCommerce, media, and SaaS, helping businesses optimize performance and scale their digital presence.
• Team Leadership & Collaboration: Led cross-functional teams, aligning marketing, product, and sales functions to drive business outcomes and foster a data-centric culture.
• Performance Analytics & Optimization: Leveraged advanced analytics and data insights to inform marketing strategies, optimize content, and improve user acquisition and retention across multiple platforms.

• Juris Doctor (J.D.), Southwestern University School of Law
• Bachelor of Arts (B.A.), History, Chapman University