Digital Marketing
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Results-driven digital marketing professional with over 10 years of experience in digital marketing strategy and tactical execution via database analysis to drive business performance and ongoing campaign management and optimization end-to-end.
Results-driven digital marketing professional with over 10 years of experience in digital marketing strategy and tactical execution via database analysis, adept at leveraging media mix modeling and organizational skills to drive business performance objectives, troubleshooting, and ongoing campaign management and optimization end-to-end. My expertise in KPI analysis and ROI has led to significant improvements in web content creation processes and lead generation goals, including a successful UTM tracking project that captured $280K in CRM prospect deals within the first $45K in campaign spend capturing all stages in customer journey. I thrive in cross-functional environments, utilizing critical thinking, problem-solving, and communication skills with great attention to detail to drive stakeholder decision making across business objectives.
Rider University - Bachelor’s Degree in Public Relations