Katherine Lumb
Head of UX Research, Executive Director
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About
Extensive UX Research Experience with over 20 years working with Fortune 100 companies like JPMorgan Chase and Verizon. Proficient in qualitative and quantitative research methods. Proven track record of connecting insights across projects, driving impactful product enhancements, and delivering innovation.
Experience
Head of UX Research, Executive Director - JPMorgan Chase - New York, NY
(2019-06)
- Drove a 22.4% increase in Sales team productivity by improving CRM and research tools used by thousands of commercial, corporate, and investment bankers
- In 2024, conducted 126 generative and evaluative research studies to reduce design and tech debt, de-risk development, and drive innovation throughout the product development lifecycle
- Influenced multi-million-dollar investment decisions by delivering research insights directly to C-suite and executive leadership
- Support development of new and existing digital products, including the banking portals used by 80K client companies
- Lead a team of 12 qualitative and quantitative researchers and analysts
Director of Strategy, mbInnovations - Dentsu - New York, NY
(2014-09 - 2017-12)
Global media leader, $9B+ annual revenue
- Led an 8-person strategy and research team, driving the agency's digital transformation and new-product innovation efforts
- Created 38 new product concepts for Verizon, including its $1.2-billion-dollar streaming video mobile app
- Developed products in streaming and mobile video, gaming, smart home, connected car, and other technology verticals, including 18 products in market or on Verizon's roadmap
VP, Director of Strategic Planning - Publicis Groupe - New York, NY
(2005 - 2014)
Global media leader, €13B+ annual revenue
- Lead strategic planner for multiple 360-degree accounts, with a focus on creating holistic, integrated, multichannel brand experiences
- Strategic planning lead for the $35-million-dollar re-launch of the AXA brand in the US
- Responsible for all strategy, planning, research, consumer insights, and user experience
- Clients include: Pillsbury, Cheerios, Fiber One, Progresso, and Yoplait
Education
Bachelor of Arts with Distinction - Yale University (1989)
