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Kellie Withrow

Kellie Withrow

Regional Hotel Operations /Sales & Marketing

Talent
Lubbock, LubbockMember since December 27, 2024
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About

Professional, driven leader with twenty years of experience in property management, operations, revenue management, sales and marketing. Strong account development, day to day operations, coaching/training, and customer service. Fostered ironclad partnerships that led to lifelong relationships.

Won several awards for top sales, increasing portfolio revenue year over year. My experience includes Area and Regional Operations Manager and Sales Director. My eye for detail, passion for development, love of relationship/team building, strong organization, desire to learn and consistently exceeding goal’s is what I bring to be successful.

Experience

Asset Living

Current

 

Assistant Community manager for a LIHTC property. Work closely with property manager performing day to day operations including weekly and monthly reports. Meet with potential residents providing property tours, determine eligibility, screening and move-in procedures. Conduct monthly resident functions, lease renewals, submit invoices, take and post payments. Work closely with team to achieve leasing goals and renewals. Prepare units for new move-ins. Responsible for all files and applications are in compliance. Social media marketing for property, problem solving, working with HAP/HUD/HOME/TDHC to ensure correct paperwork and payments.

Platinum Hospitality (Regional Director of Development and Operations)

November 2021-Dec 2023

Responsible for operations/sales development of six properties across Texas. Properties include:

Hampton Inn and Suites, Courtyard, Residence Inn, Spring Hill Suites. Traveled weekly to locations to help coach and train general managers with task lists, build and implement budgets. Coach team on loyalty programs, cleanliness, and guest service scores Prepared weekly, monthly and quarterly revenue goals. Developed budgets and goals for each property. Insure corporate & franchise compliance. Involved in all sales process, account building and networking for each property.

Taj Hospitality (Area Director of Sale/Marketing)

November 2018–November 2021

Partnership building, networking, account development, while driving sales & revenue for a portfolio of 12 hotel properties. Worked with Marriott, Wyndham, IHG, La Quinta and Choice brands. Built budgets for each property and exceeded revenue goals each quarter year over year.

Consistently outperformed comp-set on STR reports increasing rev-par ranking and RGI index. Built strong relationships with GSM’s, franchise contacts, local and corporate decision makers. Increase portfolio performance, revenue, occupancy, and rev-par year over year by 7-15%.

Analyzed industry trends, worked closely with owners.

Texas Western Hospitality (Director of Sales/General Manager)

March 2012-2018

Director of sales for Residence Inn Midland. Promoted to Dual General Manager for TownePlace Suites and Courtyard El Paso, Tx.

Day to day operations, team building, and revenue management. Multiple award-winning properties in both sales and operations

Education

Midland College

Sept 1997 – May 2000

Associate in business administration with applied Science, Spanish Club (Vice president), FBLA

Midland High School

Sept 1994 – May 1997

High School Diploma, Texas Scholar, National Honor Society

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