Kelly Ethridge
Physician Liaison
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About
B2B marketing to referral providers to increase awareness of products and services and increase bottom line
Experience
Physician Liaison - Nebraska Health Imaging
(2025-01 - 2026-12)
B2B marketing to referral providers to increase awareness of products and services and increase bottom line
- Face-to-face calls to over 200 top referring providers to increase overall imaging orders (MRI, ultrasound, CT scans and Xray) month to month and year to year.
- Attend outside association events to increase awareness of NHI and services – ie Omaha Chamber, Free Market Medical Association, provider open houses, etc.
- Provide corporate marketing team the necessary updates to keep collateral, website and Facebook pages current with latest ads and promotions.
Marketing Director - Oral Surgery Associates
(2023-01 - 2025-12)
B2B marketing to referral companies to increase awareness of products and services and increase bottom line
- Develop social media campaign promotions on Instagram, Linkedin, FaceBook
- Website updates/monitoring google reviews
- Plan and execute continuing education events to referral clients/staff
- Weekly, monthly and Quarterly calls to top referral companies
Product Marketing Acquisition Coordinator - PenFed Credit Union
(2022-01 - 2023-12)
Liaison to outside marketing agency for development of new branding into website, promotional materials and direct mail packages.
- Develop targeted direct mail programs to increase dollars/share for auto loans, mortgage loans, credit cards and CD's for acquisition side of business
- Coordination and implementation of over $3 million dollars in direct mail packages from design to final approval with mail house
Account Marketing Liaison - Methodist Health System/Best Care EAP
(2011-01 - 2022-12)
Coordination of B2B marketing promotions to client company employees
- Development of ongoing social media presence, and online events – Zoom, Teams, Linked in, Eventbrite, Mailerlite, FaceBook, Instagram
- Blogs and newsletter communication to client company employees with weekly, monthly, quarterly and annual updates
Education
Bachelor of Arts - Advertising/Communication - University of Nebraska, Lincoln
Master of Arts - Communication Studies - Bellevue University
