Kelly Waite-Stabler

A highly accomplished marketing leader with more than two decades of experience driving impactful results across diverse campaigns and client portfolios. I excel at forging strong, collaborative relationships with clients, internal teams, and vendors to ensure seamless execution and exceptional outcomes. Known for transforming complex marketing challenges into elegant, effective solutions.

My career has been built on a foundation of strategic thinking, creative innovation, and a relentless focus on achieving measurable success. From leading high-performing teams and meticulously managing production schedules to developing and launching viral-worthy campaigns, I consistently deliver top-tier marketing initiatives that exceed expectations.

My core strengths include

• Simplifying complex marketing concepts into clear, actionable strategies.
• Cultivating and maintaining exceptional client relationships, fostering long-term partnerships.
• Expertly managing internal teams, vendors, budgets, and timelines to ensure projects are delivered on time and within scope.
• Inspiring and guiding teams with a blend of strategic vision and decisive leadership.

If you're seeking a seasoned marketing professional who brings a wealth of experience, a passion for innovation, and a proven track record of delivering outstanding results, I'd welcome the opportunity to connect. Let's explore how I can contribute to your organization's success.

Project Management and Client Relations

• Manage client relationships, communication and stakeholder expectations through all phases of marketing, collateral and website projects. 
• 20+ years of experience in project management and campaign execution. 
• Develop and manage project timelines to ensure deadlines and budgets are met. 
• Extensive knowledge of website design, development and SEO implementation. 
• Partner with external and third-party vendors to coordinate efforts and initiatives. 
• Managed 50+ website, print and digital marketing projects simultaneously. 

 

Marketing Strategy, Planning and Implementation 

• Development and implementation of marketing strategies and initiatives. 
• Execution and coordination of marketing tactics, including content development, integrated direct marketing campaigns, website development, SEO implementation and collateral creation and production.
• Tradeshow and event marketing, including booth creation, production, pre-event marketing, and logistics. 
• Proficient in budget management, including forecasting, tracking expenses, and optimizing resource allocation to achieve financial goals. 

Team Leadership and Development

• Responsible for leadership, management, and accountability of 13-person production team - consisting of project managers, copywriters and creative team.
• Develop and implement process improvements to increase team efficiency and profitability. 
• Assesses weekly and monthly reports to ensure productivity and KPIs are being achieved and maintained. 
• Perform quarterly reviews and implement performance improvement plans when necessary to provide constructive and transparent feedback to team members
• Founding member of leadership team that implemented and rolled out EOS (Entrepreneurial Operating System) companywide. 
• Played key role in driving company growth 10-20% year-over-year, expanding revenue from $1 million to $12 million and scaling team from 10 to 80 employees over 15-year tenure. 

University at Buffalo

Bachelor of Arts, Sociology