Ken Kriney

• Passionate Senior Sales & Management Executive making data-driven decisions to bring value to customer relationships. Consistently successful in identifying and capitalizing upon opportunities to increase revenues, market share, and profit in both distribution and manufacturing environments.
• Empowering and Inspiring Leader focusing on people, process, and work culture to capitalize on opportunity, maximize operational efficiency, and create engaged and accountable teams. Proven track record driving double-digit EBITDA increases. 

WURTH BAER SUPPLY COMPANY, Vernon Hills, IL

National distributor of building materials and supplies

National Sales Director – Machinery (March 2023 – Jan 2025)  Director of Sales - East (July 2018 – March 2023)

 Regional Sales Manager (Dec 2017 – July 2018)

Promoted numerous times to eventually manage an entire division of the company. Previously responsible for “super region” consisting of ten individual distribution centers in the Northeastern US. Stabilized turbulent environment with extreme turnover and poor company culture. Significantly improved departmental communication resulting in efficiencies to better service the customer base. Reported directly to CEO.

 Team Building: Managed 3 acquisitions to build a cohesive team. Integrated and streamlined processes while making 3 formerly independent family businesses one unified division of the company.

 Directing Change: Stabilized and rebuilt fractured sales force. Took over as Director immediately after mass turnover in the region. Created team environment, rallied sales force, and hired replacement sales personnel.

 Cultural Improvement: Worked with Operations, Purchasing, and Customer Service groups to create a team environment to emphasize customer experience improvements. Realigned inventory concentration in the market to provide improved service, resulting in significant sales improvement in higher profit product segments.

 Market Share Growth: Directed the launch of new product lines to penetrate underserved markets. Developed new relationships with import vendors providing exclusivity and higher profitability.

MANHATTAN LAMINATES, a division of Trade Supply Group, New York, NY

NY-based distributor of building materials and supplies

President (Dec 2012 – May 2017)  Vice President of Sales (Mar 2012 – Dec 2012)

Promoted to President of $25M distributor as result of outstanding sales achievements and demonstrated ability to influence cultural change. Aligned all leadership and divisional teams around strategic goals and tactical objectives,

invested in people and technology, and promoted transparency and collaboration. Reported directly to the Shareholder

Board.

 Building & Leading Teams: Restructured and realigned sales team to better meet business/customer needs. Hired key talent and led culture building and transformation to foster accountability, engagement, and customer focus.

 Profitability Growth: Delivered 79.6% EBITDA increase, from $1.8M to $3.3M, over 3-year period by redeploying teams around expansion of revenue-driving relationships and margin heavy product lines.

 Mergers and Acquisitions: Involvement in numerous acquisition opportunities. Dealt with brokers, owners, and key employees to successfully source, vet, and on-board companies to Trade Supply Group.

 Market Share Growth: Opened new location to better service customers and increase market share. Spearheaded all aspects of location selection, build-out, hiring, opening, and integration with corporate systems. Diversified product portfolio to offset key vendor dependency leading to growth in previously untapped markets.

ROYAL BUILDING PRODUCTS, Ontario, Canada

Leading manufacturer and distributor of PVC exterior building materials

Eastern Regional Manager (2005 – 2011)  District Sales Manager (1998 – 2005)

Led team spanning eastern United States and $135M revenue responsibility. Recognized with multiple Salesman of the

Year awards. Member of several cross-functional strategy and planning committees, including New Product

Development and Marketing.

 Sales Leadership: Set forth and executed strategic growth plans. Communicated objectives, formalized sales process, and built out framework, tactics, and thirst-to-win culture to drive sales and profitability growth.

 Top Performing Teams: Focused efforts on sale of premium products, leading team of thirteen direct reports to deliver 73% of EBITDA on 27% of total sales and capture 8% market share growth in saturated, competitive market.

 Product & Loyalty Marketing: Orchestrated sales and marketing readiness efforts for $2M product launch.

Additionally, created and implemented “Gold Crown” marketing loyalty program to incentivize repeat business;

initially deployed in East and subsequently adopted nationwide.

MASTER WINDOW OF MIDDLETOWN, Middletown, NJ

Residential home improvement firm specializing in replacement windows and vinyl siding

President/Co-Owner (1996 - 1998)

Started and grew new business positioned to operate efficiently and achieve early profitability.

 Start-Up Operation: Managed all opening activities including site selection, interior fit-out, initial marketing plan,

and goal setting to achieve and sustain profitability. Sales and Operations leader. $1.5M revenue in the second year.

RUTGERS UNIVERSITY, New Brunswick, NJ – Bachelor of Arts (BA)