Klara Moderski

Commercial fashion leader with 11 years of experience growing premium menswear across the UK, Ireland, and international markets. Held commercial responsibility for an estimated SEK 70M (approximately US$7.7M) annual business and developed long-standing partnerships with leading department stores and premium multi-brand retailers. Led wholesale adoption of Eton's lifestyle categories while protecting its established shirting authority and recurring core business.

International

Relocation | Brooklyn, NY | Aug 2025 - Present Relocated from London following a planned career break. Authorized to work in the U.S. without employer sponsorship.

STRATEGIC SALES MANAGER at Eton Shirts (2019-01 – 2025-07)

• Held commercial ownership of Eton's strategic wholesale portfolio across the UK, Ireland, and select international markets, including Harrods, Selfridges, Harvey Nichols, Frasers Group, Brown Thomas, and Louis Copeland.
• Managed an estimated SEK 70M (approximately US$7.7M) annual business, balancing approximately 65% forward orders with 35% recurring Never Out of Stock sales to reduce dependence on seasonal revenue and markdown activity.
• Directed the commercial strategy across four annual forward-order collections: two shirting-led pre-collections and two main collections used to expand Eton's lifestyle proposition.
• Delivered SEK 29.05M (approximately US$3.2M) across AW25 and SS26, outperforming seasonal budgets by 35% and 18% respectively while achieving year-over-year growth of 43% and 27%.
• Secured lifestyle category adoption across every strategic account, building buyer confidence through tailored assortments, phased investment, staff education, retail events, digital content, and sell-out support; most partners increased both spend and dedicated space.
• Expanded Eton into less-established clothing categories within a casual retail market, growing SS26 units 498% across overshirts, soft jackets, and lightweight outerwear to 1,609 units, 369% above budget.
• Built incremental category revenue alongside core shirting, including 73% year-over-year growth in AW25 accessories sell-in to SEK 1.14M (approximately US$125K), finishing 74% above budget.
• Designed account-specific core programs of 10-15 styles using Power BI analysis across fits, collars, cuffs, and occasions, then expanded proven programs into T-shirts, knitwear, and accessories.
• Led adoption of Centra B2B, custom-made platforms, and Endless Aisle across the account base, training buyers and store teams to access the full assortment, replenish weekly, and capture sales beyond store inventory.
• Managed two Sales Activators and set market priorities for replenishment, training, events, and sell-out execution; reported to the UK Sales Director and presented seasonal strategy, performance, and growth plans to the Board twice annually.

SALES MANAGER at Eton Shirts (2017-03 – 2019-01)

• Managed a £2M annual account base across Northern England, Ireland, and Northern Ireland.
• Built seasonal, half-year, and annual forecasts using customer open-to-buy plans, performance data, and regional targets.
• Negotiated account marketing budgets and managed shop-in-shop and pop-up investment within major department stores.
• Prepared and merchandised the showroom for 125 clients representing 138 UK retail doors.

SALES ACTIVATOR at Eton Shirts (2014-05 – 2017-03)

• Increased reorders through store visits, sell-through analysis, assortment reviews, merchandising, and staff training.
• Executed trunk shows and retail activations across UK, Ireland, the Middle East, Istanbul, Hong Kong, and India.
• Represented Eton at Pitti Uomo and supported seasonal sell-in presentations and buyer relationships.

SALES ASSISTANT at Tiger of Sweden (2012-12 – 2014-03)

• Selected from the Swedish retail team to support the opening of a new London store.
• Supported UK assortment buys using category performance and prior-season sell-through.
• Opened the Selfridges shop-in-shop and trained staff on product, pricing, fabrication, and brand standards.

Sales Assistant at The Kooples

Chef at Akerblads Hotel and Restaurant

High School Diploma and Chef Training – Leksands Gymnasium (2012)