Ladun Akako

Communications and public relations professional with experience in media outreach, audience research, social media strategy, graphic design, digital storytelling, community management, and stakeholder communications. Skilled at developing audience-focused messaging, coordinating content and events, tracking engagement, and managing multiple projects and deadlines. Brings a cross-functional background in agency communications and university athletics, with an emphasis on clear writing, consistent brand presentation, and relationship-centered communication.

Executive Assistant & Social Media Coordinator - Swank Public Relations - Remote

(2025-09)

• Support public relations and communications initiatives through media and audience research, targeted outreach, personalized messaging, and follow-up across multiple client projects.
• Develop written communications and social media content tailored to audience interests, client priorities, and campaign objectives.
• Track outreach activity, media responses, coverage, and communications outcomes to support reporting and evaluate engagement.
• Coordinate client communications, meetings, deliverables, and campaign timelines while managing competing priorities in a fast-paced agency environment.
• Contribute to social media campaigns through editorial planning, copy, graphics, and performance monitoring to strengthen audience engagement and brand consistency.
• Collaborate with clients and internal stakeholders to gather information, clarify needs, coordinate next steps, and maintain timely project follow-through.

Guest Service Agent - The Maj Hotel - Philadelphia, PA

(2024-08 - 2025-09)

• Delivered personalized service by listening to guest needs, answering questions, resolving concerns, and communicating clearly.
• Managed reservation information and customer records accurately while coordinating requests across departments.
• Balanced time-sensitive requests while maintaining professionalism, discretion, and consistent follow-through.

Graduate Assistant, Social Media & Graphic Design - Texas Tech University - Lubbock, TX

(2023-07 - 2024-08)

• Served as Community Manager for Lady Raider Basketball, engaging online audiences and supporting a consistent digital brand presence.
• Created social media content to increase audience engagement and program visibility.
• Assisted with photoshoots, events, campus tours, and recruitment visits, helping document activities and welcome prospective students and families.
• Coordinated communications with coaches, prospective students, families, staff, and other stakeholders.
• Maintained recruitment-related reports, spreadsheets, and documentation to support accurate information tracking and timely follow-up.

Graduate Assistant, Women’s Basketball - Gonzaga University - Spokane, WA

(2022-08 - 2023-06)

• Supported recruiting operations, prospect communications, visit scheduling, event logistics, and follow-up with recruits, families, coaches, and staff.
• Maintained prospect and team information in the ARMS recruiting management system.
• Assisted with social media and promotional initiatives supporting program visibility and community engagement.

Master of Arts - Interdisciplinary Studies | UX/UI Design Certificate - Texas Tech University

Bachelor of Arts - Communications and Media Technologies - Academy of Art University