Digital Marketing and Strategy Expert
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Innovative marketing strategist with 10+ years of experience driving measurable growth through advanced Google Ads, PPC, SEO, and cross-channel campaigns. Known for leveraging data at scale to uncover actionable insights, crafting breakthrough paid search strategies, and leading high-performance teams to consistently surpass goals. Background in wealth management at Wells Fargo and SunTrust, bringing financial acumen and executive-level communication to digital advertising leadership.
Built and scaled multiple marketing companies delivering Google Ads, SEO, and lead generation for clients across industries (roofing, moving, healthcare, solar, financial services, luxury brands).
Google Ads & PPC Leadership: Directed campaigns exceeding 7-figure annual spend, consistently reducing cost-per-lead by 30–50% while increasing conversion rates.
Data-Driven Insights: Transformed large data sets into actionable growth strategies using GA4, Looker Studio, and advanced reporting dashboards.
Breakthrough Search Strategies: Pioneered a Blue Ocean SEO + PPC framework, targeting high-intent, low-competition keywords to deliver exponential lead growth.
Cross-Functional Collaboration: Partnered with creative, dev, and sales teams to launch integrated campaigns, driving 3–5x ROI across multiple verticals.
Paletz Roofing – Expanded territory via Local Service Ads, PPC, and SEO, generating hundreds of qualified leads monthly.
Riverhills Country Club – Boosted new membership growth with targeted Google and social campaigns.
Reece Windows & Doors – Took over PPC management, improving lead quality while scaling ad spend.
Thought Leadership: Developed proprietary lead-gen systems adapted to client industries, creating repeatable results with guaranteed performance structures.
Led wealth management teams focused on portfolio growth, financial planning, and client acquisition.
Team Leadership: Directed and motivated cross-functional financial advisors and support staff to surpass revenue and asset growth targets.
Data & Analytics: Analyzed large client portfolios and economic data to identify growth opportunities and mitigate risk.
Client Communication: Delivered engaging presentations to high-net-worth clients, simplifying complex financial strategies into actionable plans.
Business Development: Generated millions in managed assets through consultative relationship building and innovative prospecting strategies.
“I graduated from Florida State University with a Bachelor’s degree. While my degree is outside the marketing field, I’ve built over a decade of hands-on expertise specializing in Meta Ads, Google Ads, and high-converting lead generation. I continuously invest in certifications and stay ahead of industry trends, ensuring I’m an early adopter of new advertising tools and technology stacks.
This combination of formal education, proven campaign results, and constant innovation has shaped me into a performance-driven paid search leader.”
