Lanni Parker

Professional Makeup Artist and Licensed Cosmetologist (PA & VA) with 9+ years of experience in prestige beauty, luxury retail, and client-focused beauty services. Skilled in personalized beauty consultations, shade matching, complexion artistry, skincare routine building, and consultative selling. Proven sales performer with a 56% Beauty Insider enrollment rate and a track record of exceeding multi-category sales goals through strategic product recommendations.

Passionate about delivering elevated client experiences, building lasting customer relationships, and driving business growth.

Beauty Advisor at Sephora (2025-01 – Present)

• Exceeded company goals with a 56% Beauty Insider enrollment rate (50% goal) by educating clients on program benefits.
• Surpassed the 30% Multi-World basket goal, maintaining a 33% conversion rate through strategic cross-selling across makeup, skincare, fragrance, and haircare.
• Provided personalized shade matching and skincare consultations based on clients' skin tone, type, and concerns.
• Delivered exceptional client service through consultative selling, driving sales and customer loyalty.
• Processed POS transactions, returns, exchanges, and omni-channel orders with accuracy and efficiency.
• Maintained visual merchandising, inventory replenishment, and hygiene standards in accordance with Sephora brand guidelines.

Founder & Freelance Makeup Artist at Beauty by Lanni (2021-01 – Present)

• Delivered personalized beauty consultations and expert product recommendations for bridal, event, and soft glam clients, empowering them with confidence in their look.
• Built a loyal client base of 50+ repeat clients through follow-ups, social media outreach, and referral incentives.
• Maintained high-touch, luxury client experiences while managing appointments, payments, and inventory.
• Stayed up-to-date with beauty trends and product innovations, offering relevant recommendations to clients.

Freelance Beauty Consultant (Estee Lauder, Bobbi Brown, Smashbox, Clinique) at Estee Lauder Companies (2021-01 – 2023-12)

• Exceeded daily and event sales goals by 15–30% through tailored client solutions and upselling complementary products.
• Educated clients on skincare, makeup, and fragrance, demonstrating product expertise and teaching application techniques.
• Collaborated with retail teams to execute seasonal product launches and promotional events, contributing to overall store sales objectives.
• Promoted an inclusive and welcoming environment, ensuring all clients felt valued and empowered.

Beauty Advisor Specialist (Seasonal) at Ulta Beauty (2018-01 – 2019-12)

• Assisted clients with personalized product consultations, color matching, and full-look applications, enhancing satisfaction and repeat traffic.
• Supported inventory management and merchandising, maintaining a clean, organized, and visually appealing sales floor.
• Contributed to team goals, demonstrating collaboration, reliability, and flexibility during peak retail seasons.

Cosmetology in Cosmetology – Luckes Beauty Academy (2017-01 – 2018-12)

High School – Heritage High School (2010-01 – 2014-12)