Director, Digital Marketing - Loftware - Portsmouth, NH
(2025-01 - 2026-01)
- Digital growth leader driving measurable performance, increasing LinkedIn audience +7.1% YoY and scaling web engagement to 60K users, 231K page views, and 2M tracked events.
- Data-driven marketing strategist executing integrated campaigns that boost brand visibility, engagement, and pipeline contribution.
- SEO and website optimization expert improving discoverability, UX, and conversion rates to increase high-quality traffic and on-site performance.
- Multi-channel campaign leader aligning social media and digital programs to business goals, generating engagement and conversion opportunities.
- Marketing performance analyst leveraging KPIs and analytics to optimize campaigns, improve efficiency, and maximize ROI.
- Digital innovation strategist adopting emerging tools and technologies to scale impact and sustain competitive advantage.
Senior Content Marketing Manager - Autura - Park City, UT
(2023-01 - 2024-06)
- Social media growth strategist who scaled audience and engagement by 200% through targeted content, platform optimization, and data-driven execution.
- Content and podcast launch lead who built a branded podcast from zero to 3,000+ annual downloads, expanding audience reach and thought leadership presence.
- Executive-aligned marketer partnering with the CMO to translate business objectives into content strategies that support lead generation and pipeline growth.
- Full-funnel content strategist producing high-impact, multi-format assets (blogs, case studies, emails, social, syndication) that drive awareness, engagement, and conversion.
- Cross-functional collaborator working with sales and product teams to execute omnichannel campaigns and deliver consistent, revenue-aligned messaging.
- Performance-driven marketer defining and analyzing KPIs to optimize campaigns, improve efficiency, and inform strategic decision-making.
- AI-enabled operator leveraging ChatGPT and Microsoft Copilot to accelerate content production, enhance personalization, and scale marketing output.
Editorial Director (Freelance) - Norrah Brand Publishing - Mt. Juliet, TN
(2021-06 - 2025-01)
- Editorial leader overseeing manuscript development from acquisition through final publication.
- Team-builder mentoring freelance editors and writers, ensuring consistency in voice, quality, and brand standards.
- Developmental editor providing strategic guidance to authors, strengthening narrative structure, clarity, and market positioning.
- Process regulator establishing and enforcing editorial guidelines, workflows, and quality control processes to streamline production and improve output.
- Cross-functional collaborator working with design, marketing, and production teams to produce cohesive, publication-ready titles that meet business objectives.
- Project manager overseeing multiple concurrent editorial initiatives, optimizing resources, balancing deadlines, and maintaining on-time delivery in a fast-paced environment.
Senior Content Marketing Manager/Content Team Lead - Optimizely - New York, NY
(2021-01 - 2023-01)
- Conversion-focused email marketer who increased CTR by 40% through A/B testing, CTA optimization, and data-driven campaign refinement.
- Content team leader managing and mentoring a team of 3 to deliver high-performing copy across global campaigns, webinars, email, blogs, and trade shows.
- SEO-driven content strategist developing editorial calendars and content programs that grow organic traffic and improve inbound demand.
- Experimentation champion fostering a test-and-learn culture with sales and product teams, accelerating content innovation and increasing sales velocity.
- Performance marketing analyst tracking and optimizing content KPIs to improve engagement, conversion rates, and overall campaign effectiveness.
- Podcast creator and host launching and scaling a branded show to expand audience reach, strengthen thought leadership, and grow subscriber base.
- Digital innovation strategist adopting emerging tools and technologies to scale impact and sustain competitive advantage.
Senior Copywriter - Keap - Chandler, AZ
(2019-10 - 2020-12)
- Content operations leader managing a network of 66 freelance writers, scaling daily blog production to support consistent traffic growth and CRM-driven inbound demand.
- Conversion-focused copywriter crafting high-impact messaging across channels to improve engagement and increase conversion rates.
- SEO strategist conducting keyword research and optimizing metadata and structured data (JSON-LD) to improve search rankings, visibility, and organic traffic.
- Editorial and brand quality owner enforcing brand standards and SEO best practices through rigorous editing, ensuring consistent, high-performing content at scale.
Tech Editor - OpenSystems Media - Scottsdale, AZ
(2018-08 - 2019-10)
- Executive communications strategist translating marketing strategy, campaign goals, and performance into clear insights for senior leadership, influencing decision-making at the EVP/President level.
- Thought leadership content creator authoring in-depth industry reports on high-tech electronics to expand readership, strengthen brand authority, and drive audience growth.
- Social media growth driver managing and optimizing content strategies to increase followers, boost engagement, and improve overall channel performance.
- Podcast producer and host building a branded show to grow audience reach, deepen engagement, and elevate company thought leadership.
- Paid and organic social strategist scaling social presence through integrated campaigns that increase visibility, engagement, and audience acquisition.
Managing Editor - WestStar Multimedia Entertainment, Inc. - Phoenix, AZ
(2016-04 - 2018-08)
- Editorial team leader managing up to 10 writers at a time to produce high-volume news and evergreen content, sustaining consistent audience engagement and fueling newsletter growth.
- Content quality strategist elevating accuracy, clarity, and readability through rigorous editing, strengthening brand credibility and audience trust.
- Newsletter marketing operator overseeing daily production and optimization to increase subscriber engagement, retention, and overall audience value.
