Lauren Kummer
Communications | Content | PR | Social | Media
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About
A seasoned communicator with eight years of experience as a news anchor and reporter, I'm seeking an opportunity to leverage my skills in a new and exciting way within the communications field. My background has provided me with a strong foundation in storytelling, content creation and audience engagement, making me well-suited for roles in social media, public relations or related areas. I'm passionate about crafting compelling narratives, connecting with diverse audiences and delivering impactful messages.
Beyond my professional pursuits, I have a deep appreciation for European culture. It's a long-held dream of mine to live and work abroad. I'm eager to find a role that allows me to use my communication expertise at a European company, international organization or a role that involves cross-cultural communication. I am a highly motivated, adaptable, quick learner and results-oriented individual ready to embrace new challenges.
Experience
News anchor and reporter with eight years of experience in fast-paced media environments. Demonstrated ability to:
- Content Creation & Storytelling: Research, write, edit and deliver compelling news stories for diverse audiences across broadcast, web and social media platforms. Created exclusive content for TikTok and Instagram Reels, demonstrating adaptability to emerging digital trends.
- Media Relations & Source Development: Cultivated strong relationships with key sources, including local officials, to gather information and develop exclusive stories. This translates to effective media relations and stakeholder management in communications roles.
- Project Management & Deadline Management: Consistently managed multiple projects simultaneously, adhering to strict deadlines in a high-pressure environment. This experience is directly applicable to managing PR campaigns and social media content calendars.
- Communication & Presentation: Possess exceptional written and verbal communication skills, honed through daily on-air presentations and interviews. This expertise is crucial for effective communication in any communications-related role.
- Digital Media & SEO: Created and managed web content, including photo galleries and video playlists, with a focus on SEO to maximize online visibility.
Education
Florida Gulf Coast University, Fort Myers, FL
- Bachelor of Arts and Sciences in Journalism, August 2017
- Minor in French
- Included study abroad experience at the Institut Catholique de Paris, Paris, France (Spring 2016), further developing French language skills.
