Laura Hendrickson

Senior Marketing Consultant with over 16 years of experience in B2B and B2C marketing strategy and brand development. Expertise in spearheading marketing management to boost website traffic, efficiencies and mobile functionality, increase sales through innovative email, SMS and social media marketing techniques. Proven track record of engaging cross-functional teams to enhance brand engagement and customer retention. Adept at utilizing robust CRM strategies to drive measurable results, ready to leverage unique skills to elevate marketing initiatives and business growth.

With deep experience across industries—from nonprofits and education to tech, real estate, healthcare, and beyond—I specialize in helping organizations grow through smart, data-driven digital marketing. I love leading teams that bring creative ideas to life, managing everything from strategy to execution across digital channels like social media, email, content, SEO, and paid media. My leadership style is collaborative and results-oriented, focused on empowering teams to perform at their best. I’m known for turning complex challenges into clear, actionable strategies that drive engagement, boost visibility, and deliver measurable ROI.

Committed to staying ahead in the ever-evolving digital marketing landscape, I continuously expand my knowledge of emerging tools and platforms. I’ve developed hands-on expertise with CRM systems like Drip and DotDigital, and team collaboration tools such as Basecamp, Microsoft Teams, Salesforce, and Slack. I’m especially excited by the integration of AI in marketing—using it to ask smarter questions, uncover deeper client insights, and enhance strategic decision-making. This ongoing learning fuels my passion for solving problems and leading teams with clarity and innovation.