Lauryn Guzman

Provide personalized client experiences through styling consultations, product knowledge, and trend-focused recommendations Drive sales performance through increasing units per transaction (UPT) and average order value (AOV) through strategic product pairing and styling suggestions Achieve daily sales goals by providing personalized styling recommendations and curating selections based on customer preferences and brand aesthetic

Stylist at Stella Dallas Austin (2026-06 – Present)

• Provide personalized client experiences through styling consultations, product knowledge, and trend-focused recommendations
• Drive sales performance through increasing units per transaction (UPT) and average order value (AOV) through strategic product pairing and styling suggestions
• Achieve daily sales goals by providing personalized styling recommendations and curating selections based on customer preferences and brand aesthetic
• Style mannequins and execute visual merchandising displays to highlight new arrivals and create engaging customer experiences

Media Content Creator at Circuit Riders (2026-01 – 2026-05)

• Developed content concepts and storytelling strategies, producing engaging visual content through filming, editing, and documentation
• Captured and created digital content across college campuses throughout the Philippines for Circuit Riders social media platforms, reaching a combined audience of over 300K+ followers
• Interviewed and filmed students on college campuses about their personal experiences and testimonies to create authentic social media content that resonated with viewers on an emotional level
• Operated handheld and tripod cameras during live-stream production for YouTube broadcasts

Public Relations Specialist at COR Tax and Bookkeeping (2025-01 – 2025-08)

• Conducted client and prospect outreach via phone to support relationship-building and business development
• Supported CRM workflow optimization in Nutshell, improving sales and marketing process efficiency
• Monitored and optimized Google Ads campaigns using performance data to improve ad effectiveness and targeting
• Managed marketing calendar and coordinated campaign scheduling for events and promotional initiatives

Marketing Events Supervisor at ESPN Chicago (2024-10 – 2025-01)

• Supervised promotional street teams and remote broadcasts for ESPN Chicago
• Organized contests and giveaways with partners to drive audience participation and engagement
• Captured photography and visual content during Chicago Bears games, including pre-game radio broadcasts and promotional activations, to support marketing initiatives

Bachelor of Arts in Public Relations and Strategic Communication Management – Texas Tech University (2020-08 – 2023-12)

Fashion Merchandising Level 1 Certificate in Fashion Merchandising – Austin Community College (2026-08)