Leena Poodipeddi

Growth marketing leader with 13+ years of experience building and scaling B2B SaaS and technology go-to-market engines from zero to one. Proven ability to define ICPs, messaging, and positioning; launch conversion-optimized websites and landing pages; and drive measurable growth across acquisition, lifecycle, and partner channels. Founder of StriveROI Consulting, partnering with CEOs and Tech/Sales Teams to design GTM strategies, build repeatable acquisition systems, and execute hands-on growth experiments in resource-constrained environments.

Highly collaborative, data-driven, and enthusiastic about using AI-assisted tools to accelerate testing, content production, and decision-making while maintaining strong brand judgment.

Director of Marketing - EDI Support LLC

(2021-01)

Built a strong brand for EDI Support LLC working with executive and sales team shaping marketing vision and strategy in 5 years.

• Built the full go-to-market and acquisition engine for a B2B SaaS product, Elevate from zero to one, including ICP definition, messaging, positioning, website architecture, and launch strategy.
• Led end-to-end GTM for Elevate, owning homepage, product pages, feature pages, comparison pages, and SEO-driven content optimized for both Google search and LLM discovery.
• Drove 125% revenue growth and reduced CAC by 56% by diagnosing the existing gaps and implementing a full-funnel demand generation program.
• Lead Company's Website, LinkedIn/YouTube Live, Webinar Content and Event strategy based on customer pain points.
• Translated complex EDI consulting services into clear value propositions for SMB and mid-market clients.
• Collaborate and develop strong relationships with 4 key partners to drive joint marketing initiatives including social media content, website copy, videos, blog posts, online events and emails across the funnel.
• Drove 120% increase in inbound leads by creating organic content and distribution strategy for website, SEO, social media, reddit, YouTube and email.
• Grew Partner Channel, YouTube Channel and Discord Community as the top discovery and top of funnel channels.
• Leverage AI tools to accelerate content creation, keyword research, messaging experimentation, and campaign iteration.

Global Partner Marketing Manager - Meta

(2021-11 - 2022-12)

• Developed and executed partner marketing channel strategy with right marketing motions, resulting in 16,038 marketing-influenced actions and a 48% increase in MoM clicks for CAPI product adoption with Wix, Shopify, BigCommerce, Make & LeadsBridge.
• Led B2B go to market planning and execution for joint global marketing campaigns on Meta Business Partners owned, shared, in-app and paid channels across the full-funnel.
• Owned content development roadmap to execute marketing briefs and create landing pages, ad copies, customer stories and digital content.
• Partnered with cross-functional teams such as Brand, Design, Legal, Sales, Product Marketing to support partner marketing initiatives and industry thought leadership programs.
• Review Figma files from designers and suggest changes on creative
• Managed external third-party creative agencies to deliver video case studies and product tutorials and manage end to end creative development process

Marketing Manager - Infocon Systems

(2019-03 - 2020-06)

Led early-stage GTM and acquisition strategy for a SaaS product, owning positioning, partner GTM, and conversion-focused messaging.

• Forged strong relationships with 13 Resellers, ISVs, ERPs and created GTM plans resulting in partner channel being the top source for revenue, increased sales leads by 25% and ACV by $150k.
• Led Company's Webinar, Event and Content strategy based on customer pain points after discussing with sales team
• Owned content development along with other teams including design, copy, social media, web, product marketing and external agencies.
• Developed playbooks, pitch decks, and webinar content to equip sales and reseller partners.
• Partnered across sales, product, and PR to ensure unified client-facing messaging.

Customer Service Manager - Teleperformance

(2017-04 - 2018-10)

• Displayed excellent supervisory leadership that led to obtaining STAR Team Awards 3 times and Employee of the Month twice; managed a team of 14 agents and provided training on product positioning serving 2000+ customers.
• Delivered training on product positioning to agents, ensuring consistent client messaging and service delivery

Sales and Marketing Manager - BioXcel Corporation

(2011-12 - 2016-12)

• Developed and executed business strategies for Oncology BU resulting in 114% to Quota in 2015.
• Served as a pivotal contributor in accelerating sales from $15M to $21M in 2 years.
• Developed and executed GTM strategy and service positioning for PharmGPS™, a SaaS analytics platform
• Partnered across sales, product, and PR to ensure unified client-facing messaging
• Analyzed market trends and customer feedback to continuously refine product offerings and improve market competitiveness
• Built and maintained relationships with key clients and industry leaders to foster business development
• Led 12-15 B2B multi-country live events connecting with target audience across the US, Canada, and EMEA as a part of the overall business development strategy
• Collaborate with copywriting, design and legal teams to make sure we stick to brand voice and tone
• Create marketing collateral like presentations, pitch decks, blogs, articles and product messaging

Online Certification - Business Mgmnt & Administration - ThePower Business School (2020 - 2021)

Master's - Biotechnology - Punjab Technical University (2009 - 2011)

Advanced Certification - Clinical Research - Indian Clinical Research Institute (2008 - 2009)

Bachelor's - Biotechnology - Andhra University (2005 - 2008)