Lena Kaskavalciyan
Aspiring Fashion PR Coordinator
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About
Hello! I am a third-year public relations student at the University of Florida. I have always had a fascination with fashion, and I eventually plan to work in the industry. I have an abundance of customer service and relationship building experience, but I am looking to further develop these skills
Experience
Her Campus UFL Gainesville, FL
PR & Events Team: September 2021 – Present
- Promoted articles and giveaways via Instagram stories
- Designed and composed posts to publicize current media
- Planned and coordinated fundraising and bonding events
Seasonal Customer Associate: Sep 2021 – Dec 2021
- Executed shipment and restock processes to ensure customers had an up-to-date and full variety of merchandise to choose from
- Provided customers in the fitting room with a welcoming, comforting and empowering environment
- Maintained the flow of store traffic by managing the cash register and POS software
Seasonal Customer Associate: Feb 2018 – Feb 2021
- Welcomed attendees and expedited the check-in process
- Proactively addressed issues and solved problems as they were presented
- Facilitated a welcoming environment for attendees to network amongst themselves
- Developed personal relationships and made introductions
Administrative Assistant: Sep 2017 – Sep 2020
- Answered calls to assist clients 1-on-1 to resolve issues
- Analyzed and input data on Excel to process customer orders
- Worked with CRM softwares like Infusionsoft and HubSpot to organize and monitor client documents and information
Education
University of Florida Gainesville, FL
Bachelor of Science in Public Relations Expected May 2024
Florence University of the Arts: Study Abroad Program Florence, Italy
Received credit for apparel design course and advertising course May 2022 – June 2022
University of Salamanca: Study Abroad Program Salamanca, Spain
Received grade of “Outstanding” in 3 Spanish Language classes Jun 2019 – Jul 2019

