Liad Anderson

Performance Marketing Manager with 10+ years of hands-on experience helping brands and agency partners plan, launch, manage, and scale high-ROI paid media campaigns. Proven track record of managing monthly budgets up to $300K across Google Ads, Meta, YouTube, TikTok, and LinkedIn. Specializes in full-funnel strategy, scalable campaign architecture, creative strategy, and analytics-driven optimization focused on maximizing ROAS, improving lead quality, and lowering CPA.

Experienced as both an in-house performance lead and a white-label growth partner for agencies.

Performance Marketing Manager / Paid Media Consultant - Lee Ads

(2015-01)

Direct support for brands & white-label media execution for agencies

• Manage paid search and paid social campaigns across Google, Meta, YouTube, TikTok, and LinkedIn with combined monthly media spend up to $300K
• Restructured underperforming accounts, consistently achieving a 15%–30% reduction in CPA while improving lead quality and conversion volume
• Developed and scaled full-funnel paid media strategies, driving ROAS growth up to 4x for eCommerce accounts through creative iteration and audience refinement
• Conduct comprehensive account audits to identify tracking gaps, ad fatigue, and budget inefficiencies, delivering actionable roadmaps for quick wins
• Deliver transparent, data-driven reporting and strategic insight directly to leadership teams and agency stakeholders

Digital Account Manager - Sapr.co.il

(2020-01 - 2021-12)

• Managed client relationships and campaign lifecycles from briefing and planning through execution, optimization, and post-campaign analysis
• Coordinated multi-channel digital campaigns for high-profile international brands, including eBay and Royal Canin
• Integrated paid media, influencer collaborations, and content strategy to boost brand engagement and measurable lead acquisition
• Streamlined workflows between creative teams, media buyers, and external clients to ensure on-time delivery against strict KPIs