Liz Paluck

Dynamic and future-focused sales executive whose three-decade career reflects a rare blend of entrepreneurial grit, strategic clarity, and people-centered leadership. My professional journey is defined by a consistent ability to accelerate growth, elevate operational performance, and build empowered teams capable of delivering exceptional results. With experience spanning B2B sales, revenue optimization, operations management, and executive leadership, I have shaped my career around the belief that meaningful progress requires intention, resilience, and the unwavering pursuit of excellence.

Liz Paluck is a forward-looking sales and operations executive with deep expertise in strategic account growth, business development, and team leadership. Over the last decade, she has led revenue expansion, built high-performing teams, and optimized operational performance in fast-paced, high-pressure environments—including large-scale, high-stakes client situations.

Most recently, she served as Owner/CEO of CRDN of OR (2017–2025), where she directed company strategy, sales, marketing, and full operations while managing an $8M P&L, 40 employees, and 10 direct reports. She drove meaningful business transformation by rebuilding billing and collections (improving timely collections by 40%+), strengthening internal talent development and succession planning, and increasing employee retention to 92%. She also launched new product offerings, implemented EOS for aligned execution, introduced standardized workflows through project-management software, and delivered a 32% increase in top-line revenue through strategic marketing and growth initiatives.

Previously, as CMO at CRDN (2014–2017), Liz led go-to-market strategy, sales execution, budgeting, and pipeline management—delivering 25–35% year-over-year growth and building a reliable referral ecosystem across insurance and restoration partners.

Earlier in her career, she earned national recognition for sales performance, including driving 233% growth in one year at FRSTeam and consistently ranking as a top producer at West Coast Paper, where she exceeded quota year over year and managed complex accounts through pricing negotiations, renewals, and executive-level stakeholder relationships.

She brings a unique combination of visionary sales leadership, operational discipline, and relationship-driven growth, with strengths in negotiation, process improvement, and leading teams through change—supported by a Six Sigma Green Belt, EOS leadership experience, and conflict resolution training

Six Sigma Green Belt, EOS leadership experience, and conflict resolution training