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Lorraine Hendricks, RN

Chief Operating Officer | Healthcare Executive | Home Health Operations Leader

Talent
Jacksonville, FLMember since August 11, 2026
Executive Operations LeadershipMedicare & Medicaid Home Health OperationsStrategic Planning & GrowthRegulatory Compliance & Survey ReadinessCMS & State ComplianceQuality Assurance & Performance ImprovementFinancial Oversight & Budget ManagementRevenue Cycle & Payer CoordinationMulti-Site Clinical OperationsTeam Development & Workforce LeadershipRisk Management & GovernanceReferral Partner & Community Relationship Development
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Executive Operations LeadershipMedicare & Medicaid Home Health OperationsStrategic Planning & GrowthRegulatory Compliance & Survey ReadinessCMS & State Compliance

About

Seasoned healthcare executive and registered nurse with 38 years of experience leading Medicare and Medicaid home health operations, clinical services, compliance, and strategic growth across multi-site organizations. Proven record of scaling census, improving quality outcomes, strengthening regulatory readiness, optimizing interdisciplinary team performance, and aligning operations with financial and organizational goals. Trusted executive partner skilled in budget oversight, revenue cycle coordination, referral development, payer relationships, and building high-performing teams that deliver compliant, patient-centered care.

Experience

Chief Operating Officer - Family First Healthcare Services - Tampa, FL

(2026-06)

  • Direct enterprise-level operations for a Medicare and Medicaid home health agency, aligning clinical delivery, administration, finance, compliance, and growth initiatives.
  • Lead regulatory compliance, survey readiness, quality assurance, and operational governance in accordance with CMS, state, Medicare, and Medicaid requirements.
  • Optimize interdisciplinary team performance, documentation accuracy, productivity, and patient-centered service delivery across home health operations.
  • Partner with executive leadership on strategic planning, budget oversight, revenue cycle performance, payer coordination, and sustainable agency growth.
  • Strengthen referral relationships, community partnerships, and operational workflows to support compliant expansion of Medicare and Medicaid home health services.

Vice President of Clinical Services - NurseSpring

(2024-04 - 2026-05)

  • Directed clinical and business operations for 5 branches across Florida and South Carolina, supporting consistent performance, compliance, and service quality.
  • Modernized clinical policies and procedures to strengthen regulatory compliance, operational consistency, and readiness for external review.
  • Led Branch Managers and Directors of Nursing, building accountability, standardizing expectations, and supporting leadership development across markets.
  • Advanced JCAHO accreditation readiness through proactive compliance planning, documentation review, and corrective action oversight.
  • Represented the organization at statewide and regional trade shows, strengthening visibility, industry relationships, and market presence.

Director of Care Management / Director of Sales - Family Care Partners - Jacksonville, FL

(2021-08 - 2024-04)

  • Exceeded new member acquisition goals by aligning sales strategy, provider engagement, and care management priorities.
  • Improved key performance indicators for hospital admissions, emergency department utilization, and readmissions through targeted care management initiatives.
  • Launched Primary Care in the Home Program with two APRNs and support staff to expand access, continuity, and high-risk patient support.
  • Established hospitalist agreements with local partners to improve coordination for hospitalized patients and support transitions of care.

Director of Clinical Services - Concierge Home Care - Jacksonville, FL

(2020-01 - 2021-08)

  • Secured preferred-provider partnership with Baptist Health Systems during the COVID pandemic, significantly increasing referral volume and market visibility.
  • Scaled average daily census from 300 to 900 in four months through operational execution, referral development, and clinical capacity expansion.
  • Implemented Medically at Home program with Mayo Hospital, expanding specialty service capabilities and strengthening acute-to-home care coordination.
  • Earned selection as one of three preferred home health companies under Mayo initiative, reinforcing clinical credibility and referral competitiveness.

Owner / COO - Kinetic Home Health - Jacksonville, FL

(2012-06 - 2019-12)

  • Founded, scaled, and operated a Medicare-certified home health agency, growing census to 350 patients and expanding market reach.
  • Reduced company-wide rehospitalization rate to 6% through targeted clinical programs, performance monitoring, and care coordination improvements.
  • Served as Owner, COO, and Corporate Compliance Officer, overseeing operations, regulatory requirements, clinical quality, staffing, and business performance.
  • Opened a second branch to expand service capacity, strengthen geographic coverage, and support continued growth.
  • Completed successful asset purchase transaction with Concierge Home Care in 2019.

Vice President of Clinical Operations - Comprehensive Wellness Services - Ft. Lauderdale, FL

(2012-01 - 2012-06)

  • Ensured licensure compliance, survey readiness, billing accuracy, and operational controls across clinical operations.
  • Led EMR implementation across 12 offices, improving documentation consistency, compliance oversight, and operational visibility.
  • Managed acquisition integration activities to support operational continuity, staff alignment, and standardized processes.

Area Director of Operations - Senior Home Care - Clearwater, FL

(2008-07 - 2009-06)

  • Directed operations for 8 offices, ensuring compliance with state and federal regulations while supporting consistent service delivery.
  • Opened a new branch to expand market share, increase patient access, and strengthen regional presence.
  • Improved gross margins to 58% through operational efficiencies, productivity management, and disciplined cost controls.

Education

ASN - College of Coastal Georgia

Skills

Chief Operating OfficerHealthcare ExecutiveHome Health Operations Leader

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