Lucy Edwards
Director of Strategic Engagement | Storytelling
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About
Director of Strategic Engagement | Storytelling | Relationship Builder | Connector
Partnerships and planning leader with 25+ years of experience driving growth through authentic engagement, innovative marketing, and brand storytelling. Built and sold a multimillion-dollar media company, rebranded national platforms, and humanized prop-tech solutions to deliver measurable results. Known for unifying brand identity, strengthening agent adoption, and building national relationships that fuel expansion.
Experience
Profile
Partnerships and planning leader with 25+ years of experience driving growth through authentic engagement, innovative marketing, and brand storytelling. Built and sold a multimillion-dollar media company, rebranded national platforms, and humanized prop-tech solutions to deliver measurable results. Known for unifying brand identity, strengthening agent adoption, and building national relationships that fuel expansion.
Professional Experience
Matterport – Director of Strategic Engagement July 2022 – July 2025
- Expanded market presence by launching and growing new regions.
- Built high-value partnerships with brokerages and executives to drive adoption and revenue.
- Hosted Get Real with Lucy series, humanizing the brand and elevating credibility.
- Represented Matterport at national conferences through live interviews and panels.
- Strengthened brokerage relationships post-acquisition of VIZZI Edberg.
- Directed initiatives blend client success, visibility, and storytelling.
- Produced and hosted Lunch with Lucy, boosting brand recognition and engagement.
- Founded and scaled a multimillion-dollar real estate company with 65+ employees.
- Supported10,000+ agents with marketing strategy, branding, and adoption programs.
- Delivered innovative campaigns that became industry benchmarks; sold to VHT Studios
- Strategic Partnerships & Growth | Brand Storytelling & Rebranding | Agent Adoption & Engagement | Innovation, Tech & Data Integration | National Network & Industry Presence
