Content Creation & Enablement Strategy
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Results-oriented professional with a strong background in content creation, sales strategy, and enablement, seeking opportunities that require a combination of creative storytelling, data-driven strategies, and client-focused solutions. Proven track record in crafting impactful content and conducting comprehensive market research to drive brand success and market growth. Lifelong learner and team player, with abilities in client relations, content and narrative development, and strategic communications.
Aug 2023 - Present
■ Optimized platform filters based on client needs, adjusting back-end settings and owning the support hub, fostering positive client relationships and rapport.
■ Developed a comprehensive upselling strategy and sales partnership plan, leveraging historical client data, market research, and competitor knowledge to drive revenue growth and enhance customer value.
■ Played a key role in the successful rollout of product updates, crafting impactful messaging and announcements that resonate with clients, and heightened brand engagement.
Sep 2022 - Aug 2023
■ Utilized data analytics for strategic decisions, resulting in an 18% improvement in marketing
ROI and an impressive 22% reduction in customer acquisition costs.
■ Crafted impactful internal/external content, aligning with brand strategies and contributing to a 12% revenue increase and an 8% market share expansion.
■ Developed and delivered training content, streamlining the onboarding process.
■ Analyzed A/B testing results to identify trends and preferences for strategic optimization.
Jul 2021 - Jul 2022
■ Delivered $4.6 million in new acquisitions within two quarters, creatively strategizing and collaborating with nationally recognized enterprise and mid-market brands.
■ Merged creative and analytical skills to develop growth efforts across 150+ brands, 18+
industry leaders, and 5+ verticals (ex: Retail, Restaurant, DTC, Grocery, Gas).
■ Crafted creative, tailored, data-driven content for account/vertical-specific outreach, leading the team in strategic storytelling with an 87.5% open rate and 90.6% personalization rate.
■ Refined lead segmentation criteria, and manually addressed a gap to enable a marketing automation revamp, accounting for 3.2 million in won opportunities.
■ Translated complex data into compelling narratives, refining engagement strategies through
A/B testing and performance metrics.
May 2019 - Jul 2021
■ Drove an 81.6% increase in regional revenue opportunities through data-driven sales planning, personalized client presentations, and creative content strategies.
■ Surpassed KPI targets at 116%, delivering a 67.8% market expansion through creative communication efforts in strategy, sales enablement, and client success management.
■ Crafted tailored marketing content for diverse healthcare audiences, including patients, caregivers, and healthcare professionals.
■ Communicated complex ideas through creative, data-driven marketing materials, personalized to specialties to drive rapport and trust.
Jan 2021 - Present
■ Ensured timely upload and strategic use of event visuals, supporting the optimization of media campaigns and reinforcing the brand's online presence.
■ Curated compelling event content, contributing to the creation of engaging advertising experiences and enhancing the brand's media strategy.
Jan 2016 - Present
■ Translated compelling narratives, ideas, and feelings through visual expression, resonating with target audiences and aligning with brand strategy.
■ Increased brand presence through galleries, online features, commissions, and curators.
College of Charleston, Bachelor's, Psychology
Pavilion, Sales Acceleration School The Governor's School of SC, Creative Writing
