Madison Hoffman

Digital strategist with 9+ years of experience across advertising, digital marketing, PR, and public affairs. I build integrated, omnichannel strategies that connect earned media, SEO, content, and social to real business and reputation goals. My client work spans edtech, SaaS, eCommerce, B2B, healthcare, insurance, entertainment, retail, finance, and land use. I'm quick to adopt new tools, work well across departments, and lead teams and stakeholders toward clear, measurable outcomes.

Senior Account Executive at Summit Strategy Group (2026-03 – Present)

• Lead content marketing, SEO, social media, and stakeholder engagement for Getepic.com, an edtech platform, driving visibility and audience growth among parents, educators, and partners.
• Help manage go-to-market plans with publishing partners, including Disney, coordinating messaging, content, and launch timelines across internal teams and partner stakeholders.
• Support land use industry clients with public affairs strategy and brand reputation management, shaping messaging and community-facing content around projects and public perception.
• Collaborate with cross-functional teams to turn client goals into integrated campaigns across earned, owned, and social channels.

Digital PR Strategist at Ignite Visibility (2020-09 – 2026-03)

• Managed 10–12 mid-enterprise clients at a time, planning and executing link-building outreach, media buys, linkable assets, and press releases that improved search rankings, brand awareness, and referral traffic. Secured an average of 20-50 backlinks per month across client scopes, resulting in average increases in domain authority by 1-3 points per quarter, per client.
• Led and mentored a team of digital PR managers and international coordinators through trainings, weekly 1:1s, and department goal-setting to raise the quality and consistency of campaign delivery.
• Partnered with SEO, creative, paid media, CRO, and social teams to recommend additional services and earned media best practices, expanding client engagements.
• Developed SEO-driven content strategies and campaigns for clients across SaaS, eCommerce, healthcare, insurance, financial, and tech, including optimizing content for AI visibility and GEO (generative engine optimization) rankings.

Assistant Account Executive at Strategies PR (2017-03 – 2020-08)

• Built brand awareness for authors and professional speakers through targeted pitching to reviewers, bloggers, journalists, TV, podcasts, radio, conferences, schools, nonprofits, and local businesses.
• Redesigned and maintained client websites and managed content for the La Jolla Writer's Conference site, strengthening brand positioning.
• Managed organic and paid social for clients with Hootsuite and produced book trailers, audio interviews, book layouts, and print and digital marketing materials.

BA in Journalism / Strategic Communications – University of Nevada, Reno (2013 – 2016)

AA in Communication / General Studies – Folsom Lake College (2010 – 2013)