Marcio Caldas
Digital Marketing Strategist for Law Firms & Regulated Industries
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About
Digital marketing strategist with 25+ years of experience in design, branding, and digital positioning. Focused on the legal industry, helping attorneys and law firms transform online presence into high-authority, client-generating assets. Combines design, SEO/GEO, and compliance-driven positioning to elevate how firms are perceived before the first contact. Operates as a full marketing system — not a service provider.
Background includes leading a global visual redesign project for Pearson(U.S.), the world's largest education company. Holds dual academic degrees in Law and Graphic design—a rare combination that strengthens compliance-aware marketing for regulated industries.
Experience
Founder & Marketing Director at Caldas Marketing & MAB (Present)
Digital Marketing for Law Firms & Construction
- Lead full marketing operations for law firms and contractors
- Developed high-performance websites focused on positioning and conversion
- Structured full digital presence: website, SEO/GEO, Google Business, and social
- Built marketing systems focused on lead generation and authority perception
- Delivered optimized websites (GTmetrix A / under 1.2s load time)
- Worked with clients across Brazil and the U.S. legal & construction markets
Worksheet Designer at Pearson (US Team)
- Designed educational content for international markets
- Applied high-level layout, typography, and visual communication standards
- Worked within large-scale production systems with strict quality control
- Collaborated with global teams to deliver consistent educational experiences
Senior Graphic Designer
Worked with global brands: Volkswagen, Ford, Kia, BYD Motors
- Developed branding and campaign strategies
- Created visual identity systems and advertising materials
- Delivered design solutions across digital and print media
