Maria Licairac

I am deeply interested in Marketing, Public Relations, Consumer Behavior, and Brand Strategy, with hands-on experience in operations and marketing analytics.

My background has allowed me to combine creativity with data driven decision making. I am particularly motivated to join organizations where I can continuously learn, contribute to cross functional teams, and gain exposure to global markets and strategic decision making. I thrive in dynamic environments that challenge me to think critically, adapt quickly, and deliver measurable results.

Creative and innovative by nature, I enjoy generating fresh ideas that strengthen brand positioning and customer engagement. At the same time, I value structure, analytics, and operational excellence. I integrate easily into collaborative teams, where I actively contribute while continuously expanding my knowledge and professional skill set.

Franchise and Operations Intern at Coca-Cola Company (2024-08 – 2025-08)

• Monitored operations in the Brand Transition project across 10 countries in the Caribbean, ensuring smooth execution and alignment with key stakeholders.
• Suggested in development of the 2025 Business Plan, contributing to strategic planning and goal setting for Aruba, Curacao, Martinque, French Guiana, and Guadeloupe; proposed ways of market entry and 3 strategic points of sale.
• Supervised daily sales tracking and reporting for Sprite, Dasani, Coke Zero, and Coca-Cola Original Flavor, delivering timely insights on performance trends.
• Prepared and led Business Review meetings with 5 bottlers across all portfolio brands, ensuring the alignment of goals and operational strategies.
• Conducted monthly in-store sales analysis at supermarkets, targeting on sales value and volume to optimize commercial performance.
• Participated in monthly market visits to assess brand positioning and gather insights for strategic adjustments.

Intern at Baco Multiple LAFISE (2023-09 – 2024-08)

• Marketing: Collaborated with the Marketing team to develop strategies and campaigns for new product launches and supported the organization of 3 corporate events.
• Treasury: Gained experience by rotating across 3 various treasury desks, acquiring a well-rounded understanding of financial operations.
• Human Resources: Focused on recruitment and selection processes, interviewing 5 possible candidates a month. As well as promoting organizational well-being initiatives.
• Private Banking: Facilitated creation and development of 2 entrepreneurial projects, contributing to business growth strategies.
• Credit: Assessed and managed credit risks, ensuring smooth financial decision-making.

Bachelor of Business Administration in Marketing and International Business – Florida International University (2026-08)