Matt Rockett

VP Creative Director with 30+ years building brand voice and award-winning campaigns for category leaders in financial services, QSR, sports, and entertainment. Expert at leading large creative teams across broadcast, OOH, video, digital, and social — from brand strategy through final production. Gold Telly and Hatch Award winner. Proven track record elevating in-house creative studios to agency-quality output.

VP Creative Director - Citizens Bank — Greenhouse

(2018-01 - 2026-12)

Clients: Citizens Bank Enterprise

• Helped build and lead Greenhouse, Citizens Bank's in-house creative agency — establishing it as a high-output studio capable of award-winning work at enterprise scale
• Won a Gold Telly Award for the Mortgage Myths campaign — a millennial-targeted initiative that reframed home buying as accessible, breaking through category skepticism with compelling storytelling
• Directed all creative output across broadcast, OOH, video, digital, and social for one of the country's largest regional banks
• Led and mentored a 32-person creative department — 16 art directors/designers and 16 copywriters — providing direction and reviews across all direct reports
• Stewarded brand standards across internal teams and all third-party vendors including AOR Ogilvy, ensuring voice and visual consistency at every customer touchpoint
• Partnered on broadcast TV strategy with Ogilvy, contributing creative direction to align agency output with Citizens' evolving brand platform

VP Creative Director - Hill Holliday

(2011-01 - 2018-12)

Clients: Bank of America · (RED) · Major League Baseball · Dunkin' Donuts

• Led integrated creative across a nationally recognized portfolio spanning financial services, cause marketing, sports, and QSR
• Art directed broadcast, OOH, and digital campaigns for Bank of America, maintaining brand consistency across one of the country's largest financial institutions
• Drove seasonal and national creative for Dunkin' Donuts across TV, OOH, digital, and social
• Managed multi-disciplinary creative teams across four major accounts, guiding art directors, copywriters, and producers from brief through final delivery

Creative Director - P+S

(2007-01 - 2011-12)

Clients: Sovereign/Santander Bank · AIG · Tufts Medical Center

• Directed integrated campaigns across broadcast, OOH, print, and digital for financial services and healthcare clients
• Led creative through Sovereign Bank's rebrand to Santander — maintaining brand equity and customer trust through a major acquisition transition
• Built and managed creative teams across three accounts from strategy through production

Creative Director | Art Director - MMB

(2002-01 - 2007-12)

Clients: ESPN · Atari · Subway · Jiffy Lube · Ben Hogan · Top-Flite

• Concepted and art directed broadcast, print, and OOH campaigns for entertainment, gaming, and consumer lifestyle brands

Associate Creative Director | Art Director - Deutsch NY

(1999-01 - 2002-12)

Clients: Homeruns.com · Boston Immigration Society · The Ad Club

Art Director - Arnold Worldwide

(1994-01 - 1999-12)

Clients: McDonald's · The Hartford · Fleet Bank · Royal Caribbean · Truth · Titleist

• Art directed the Truth anti-tobacco campaign — one of the most recognized and culturally impactful public health campaigns in advertising history. Work recognized with a Hatch Award (New England's premier creative honor)
• Developed brand campaigns across broadcast, OOH, and print for Fortune 500 clients at one of Boston's most celebrated independent agencies

Bachelor of Arts & Science - Economics - Boston College