Max McClain

Dynamic and results-driven sales leader with over 8 years of experience exceeding revenue targets, scaling operations, and leading high-performing teams in competitive, customer-facing environments. Proven track record of doubling monthly revenue, optimizing team productivity, and turning underperforming markets into profitable, scalable business units. Adept at identifying growth opportunities, building client relationships, and closing deals.

Seeking a role to bring a strong foundation in consultative selling, team leadership, and customer success strategy.

Director of Business Development - Enhabit Home Health & Hospice - Reston, VA

(2025-01)

• Direct the planning and implementation of business development within the assigned division, including attainable forecasting.
• Identify and penetrate market opportunities, and provide strategic, in-field support for their team to achieve revenue and admission goals.
• Represent the company in activities involving professional contacts to apprise them of the availability of offered Medicare services.
• Monitor program execution and service provision.
• Manage the tenets of the program, develop professional relationships, and effectively support the company care teams.
• Achieve or exceed personal established threshold goal; where required.
• Call on referral sources and maintain account relationships to drive new growth and strengthen market presence; ensure proper use of marketing collateral.

Department Manager - Lifetime Inc. - Ashburn, VA

(2024-01 - 2025-01)

• Doubled monthly revenue from $40K to $85K in 8 months—surpassing post-COVID targets not met in years.
• Grew product and service sales through personalized consultative strategies and team-driven campaigns.
• Led a team of 15+ sales staff and trainers, coaching toward weekly and monthly KPIs in both sessions and revenue.
• Spearheaded hiring, onboarding, and continuous development of top-performing talent, contributing to reduced churn and consistent quota achievement.
• Conducted strategic department meetings to analyze metrics, address performance gaps, and set next-phase sales goals.
• Managed departmental P&L, payroll budgeting, and sales operations to ensure profitability and compliance.

General Manager - Pure Fitness - Tysons Corner, VA

(2021-01 - 2024-01)

• Supported the expansion of UK-based brand to U.S. market—growing each location to 10K+ members within 2 years and achieving $1M+ in annual profit per site by year 3.
• Created go-to-market strategies that focused on acquisition, retention, and upsell opportunities.
• Mentored and promoted assistant managers, leading to greater regional alignment and performance consistency.
• Analyzed club sales metrics and developed action plans to improve close rates, drive conversions, and optimize lead funnels.
• Developed and implemented operational excellence initiatives to ensure brand integrity and market competitiveness.

Area Director - Onelife Fitness - McLean, VA

(2017-01 - 2021-01)

• Managed a high-intensity group fitness program with over 200+ members, aligning team KPIs with company-wide sales goals.
• Promoted to Area Director after demonstrating strong site leadership and revenue contributions.
• Implemented scalable playbooks for new sites including member engagement strategies, upsell packages, and community partnerships to drive lead generation.
• Delivered consistent year-over-year growth through enhanced customer engagement and tailored sales experiences.

Bachelor of Science - Kinesiology - Bridgewater College (2015-01)