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Christian Sornson

Christian Sornson

SENIOR BUSINESS DEVELOPMENT & OPERATIONS LEADER | Revenue Growth | Market Development | Sales Leadership | P&L | Strategic Partnerships

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EugeneMember since October 28, 2026
Business DevelopmentNew Business DevelopmentMarket DevelopmentStrategic Partnerships
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Business DevelopmentNew Business DevelopmentMarket DevelopmentStrategic Partnerships

About

Senior business development and operations leader with demonstrated success building markets, accelerating revenue, developing strategic partnerships, and leading complex operations. Combines entrepreneurial experience with sales leadership, P&L accountability, and operational management to drive measurable growth across multiple industries. $0 to $1.2M Startup Growth | $2.4M P&L | Directed team of 60+ employees | #1 of ~300 Account Executives | 35% Territory Growth | $400K+ New Referrals

Experience

Founding Member - Business Development & Operations at ASPHALT ARMOR, LLC (2022-04 – 2026-09)

  • Helped build the company from inception to $1.2M in revenue within approximately two years, contributing across business development, sales, marketing, operations, staffing, project management, estimating, and strategic growth.
  • Developed commercial and residential markets by defining target customers, geographic priorities, and marketing channels; built brand awareness, generated and converted leads, and established long-term relationships with customers, contractors, and vendors.
  • Led key aspects of the customer lifecycle from prospecting, estimating, and proposal development through project coordination, completion, and billing.
  • Recruited employees and helped manage the day-to-day operational demands of a growing startup.

District Manager at ABM INDUSTRIES (2018-12 – 2022-03)

  • Led a major commercial janitorial and facilities services district in Oregon with full P&L responsibility for a $2.4M annual operation and more than 60 employees.
  • Directed financial performance, staffing, labor management, service delivery, customer relationships, retention, and day-to-day operational execution.
  • Led and developed a diverse workforce while balancing service quality and customer satisfaction with revenue, expenses, and profitability.
  • Built strong customer relationships, resolved complex service issues, and identified opportunities to protect existing revenue and expand business.

Account Executive at CONCENTRA MEDICAL CENTERS (2004-12 – 2013-07)

  • Ranked #1 Account Executive among approximately 300 companywide in 2012, delivering 35% territory growth.
  • Increased market share from approximately 6-7% to 11% and achieved a 20% account penetration rate compared with a 5% company average.
  • Developed and executed territory growth strategies encompassing new business development, prospecting, consultative selling, competitive analysis, cross-selling, presentations, and strategic account management.
  • Built long-term relationships with employers and healthcare providers by identifying business needs, demonstrating ROI, and delivering solutions that strengthened retention and expanded revenue.
  • Represented the organization through employer education, industry events, and recurring presentations at regional safety conferences.

Partnership Manager at UNITED SURGICAL PARTNERS INTERNATIONAL, INC. (2013-07 – 2015-02)

  • Managed business development and physician relationships across four ambulatory surgery centers in Oregon, with a focus on surgeon recruitment, case volume growth, and new specialty opportunities.
  • Generated more than $400K in new surgical case referrals during the first year by developing new physician relationships and expanding procedure growth among existing surgeons.

Account Manager / Occupational Health Services Coordinator at WILLAMETTE VALLEY MEDICAL CENTER (2016-09 – 2017-10)

  • Managed day-to-day occupational health operations and business development, including employer outreach, market growth, billing-process improvement, and workplace health program development.

Account Executive at AMEDISYS HOME HEALTH & HOSPICE (2016-02 – 2016-09)

  • Managed physician and healthcare referral relationships, supporting business development, referral growth, and local sales and marketing initiatives.

Education

Bachelor of Arts (B.A.) in Liberal Studies; Concentrations: English, Writing & Sociology – Oregon State University

Skills

SENIOR BUSINESS DEVELOPMENT & OPERATIONS LEADERRevenue GrowthMarket DevelopmentSales LeadershipP&LStrategic Partnerships

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