Meghan Raftery

Experienced marketing and sales enablement professional with over 20+ years in project and program management, business development, channel marketing, and Customer/Partner relationship management.

Skilled in strategic planning, customer advocacy, and partnership development. Proficient in launching and driving co-innovation, Generative AI pilots, while cultivating long-term relationships founded on trust and transparency. Proven ability to work effectively and energetically within a dynamic team environment, as well as excel independently as a problem-solving contributor across disciplines.

Having worked for and with Microsoft (via contract) for years, I have helped to build dynamic and successful customer and partner engagement programs. Sometimes referred to as a “Unicorn”, as my broad experience and skills are transferable into many areas of a company including, Legal, Sales, Marketing, Partner, Channel Management, Privacy, Responsible AI, and within Product teams. Let's Talk!

TOP SKILLS

• Strategic-to-Tactical Planning and Execution (from both macro and micro perspective)
• Experienced in supporting global, cutting-edge initiatives, while piloting through ambiguity
• Program Management (multidirectional; inbound & outbound): GTM, Sales Enablement, Product Strategy, Market Research, Customer & Advisory Council advisement, Data, AI & Privacy Governance
• Business Development: Channel, Customer & Partner Enablement, Alliance Management
• Develop and implement sales initiatives for Customer, Partner, Business, and Community Engagement, including “Proof of Concept” (POC) and “Minimum Viable Product” (MVP) planning
• Discernment, assessment of plans, ensuring the right course of action
• Navigating a fast-paced and often uncertain environment of a project
• Content Creation: Use Case Scenarios, Storytelling, Customer Stories, vertical and downstream Sales & Marketing materials
• Meeting and Event Planning, Management & Execution onsite – from intimate Executive Briefings to Large Scale Industry tradeshows with ancillary tracks. Includes hosted and sponsored parties and entertainment.

A majority of my career has been working for Microsoft, in a variety of roles, including as a Marketing Manager, Business Development Manager, Sales Enablement Manager, Program Manager and Project Manager. I love working across stakeholders to align, manage and track successful global intiatives focused on Customer, Partner, Sales and Developer programs. I have experience working in Sales, Channel Management & Distribution, Privacy, Partner Development, and with the Responsible AI team helping to roll out an “RAI” standard across all engineering teams.

I am experienced working in the C-Suite, often reporting directly to the Chief of Staff to help start new intiatives and explore viability for proposed programs. My skills include creating and managing Customer Advisory Councils, Marketing and Sales content, e.g., Case Studies, (written, multimedia), Datasheets, Roadmaps, Presentations, Whitepapers and Executive Communications.

As a lifetime learner, I am curious and continually educating myself on new technologies, methods and ways to engage with stakeholders and customers. I graduated from Seattle University with a Bachelor's degree in Communication Studies.