Elizabeth Cocozza

A result driven marketing specialist that leads with ambition and creativity. By collaborating on three teams in both my

Party City Holdings Marketing and Product Development positions I have gained experience in diverse areas of the business industry. Driven by a decisive mindset and commitment to learning and growing within the business industry, I have been recognized as an innovative and strategic asset to any team.

Party City Holdings

Integrated Marketing Specialist Woodcliff Lake, NJ / Hybrid November 2022 - Present

• Activate integrated plans across seasons and categories that maximize the customer experience across the customer decision journey
• Work with Marketing Operations to ensure set product strategies can be executed based upon product availability and other executional barriers
• Activate communication strategy against our key customer targets and programs per sales and programming plans
• Lead external and internal studio teams to develop creative content output
• Collaborates with operations team to ensure flawless execution
• Create coupons in alignment with customer demographics and conversion strategies
• Maintain brand standard for all output that reinforces the brand vision, mission, and positioning attributes while delivering on business goals
• Develop and maintain overall schedule of tactical delivery, ensure that projects are delivered in on-time and on-budget
• Ensure pre-set approvals and sign-off’s support marketing governance.

Licensed and Thematic Product Manager Woodcliff Lake, NJ / Hybrid August 2021 – November 2022

• Responsible for the product development process from ideation to production
• Conduct market research with a high awareness of market trends
• Work with licensors such as Disney, Universal Studios, Warner Brothers and Netflix to execute the licensor vision
• Partners proactively & collaboratively to meet margin and inventory goals
• Communicate data with international offices
• Ultimate accountability for database accuracy, printed catalogs, and communication
• Generates creative style sheets for photography studio
• Work with product Safety team, Total Optimization Packaging Software team and Tariff team to ensure system completion
• Collaborate with cross-functional merchants to provide product in alignment with company vision and customer demands

Mercy College - Bachelor of Science in Business Administration

Graduated in May 2022 with a GPA of 3.4