Melissa Owens

Results-driven Independent Revenue & Distribution Consultant with 8 years of experience optimizing hotel revenue, distribution strategy, and hospitality technology integrations. Skilled in channel management, API connectivity, revenue optimization, and resolving complex distribution challenges to maximize profitability and operational efficiency.

Independent Distribution & Revenue Consultant - Independent

(2025-06)

• Manage hotel revenue and distribution strategies across OTAs, GDS, channel managers, and direct booking platforms to maximize occupancy and profitability.
• Maintain API integrations, PMS configuration, and guest experience technology implementations, ensuring seamless connectivity between booking engines, channel managers, and third-party platforms while optimizing the end-to-end guest journey.
• Proactively identified and resolved connectivity, mapping, and inventory synchronization issues, minimizing revenue loss and operational disruptions.
• Analyzed channel performance, market trends, and booking data to optimize distribution effectiveness and revenue growth, and guest booking behavior.
• Built and maintained strategic partnerships with hotels, technology providers, and distribution partners to expand market reach, enhance operational efficiency, and support a consistent guest experience.

Distribution Manager - Magnuson Hotels - Casper

(2018-07 - 2025-06)

• Managed PMS, CRS, channel manager, OTA, and GDS integrations, including OpenHotel, Cloudbeds, SkyTouch, HotelKey, SiteMinder, SHR, and ASI platforms.
• Led a team of 10 revenue managers while providing technical support, troubleshooting API integrations, ARI synchronization, and distribution issues to ensure data accuracy and operational continuity.
• Spearheaded platform migrations and system integrations, including ICE Portal to Leonardo LUCID content API migration and Salesforce-to-Monday.com CRM transition, maintaining complete data integrity.
• Conducted market analysis, revenue forecasting, and competitive benchmarking to identify growth opportunities and optimize pricing, distribution, and promotional strategies.
• Collaborated cross-functionally with hotel owners, technology partners, and internal teams to ensure contractual compliance, content standardization, and seamless distribution performance.
• Managed content standardization for API platform integration across all properties.
• Directed hotel distribution, connectivity, and revenue strategies for 100+ properties across OTAs, GDS, channel managers, and PMS platforms, driving occupancy and revenue growth.
• Administered the company's VOIP phone system, maintaining all queue options and holiday schedules.

Board Member, Engineer - Newman Lake Homeschool - Newman Lake

(2011-10 - 2017-02)

• Engineered, implemented, debugged, and managed MySQL, PHP, Javascript, and additional database frameworks and web APIs for informational and registration purposes for over 60 users.
• Educated elementary-aged children in a variety of elective classes including civics, sciences, and engineering problem-solving.
• Determined business strategies, outreach programs, and community involvement initiatives as a Board Member to enhance brand recognition and services for local parents and students.

Software Engineer - Varec (Formerly Endress+Hauser) - Norcross

(2002-11 - 2003-04)

• Developed and implemented ASP, Javascript, and applicable API software as the lead software engineer for fuel tank gauges, supporting a Department of Defense contracted program.
• Generated and reported data via DoD-mandated software to address customer-initiated inquiries regarding hardware usage within contracted programs.

Test Engineer - Varec (Formerly Endress+Hauser) - Norcross

(2001-10 - 2002-10)

• Authored, executed, and documented test cases for custom software, ensuring compliance with client engineering standards.
• Chaired an internal engineer task force to resolve targeted issues identified during software testing.
• Served as the lead liaison with DoD partners across military branches to define testing parameters and deliver engineering test results within required DoD timeframes.

Junior Test Engineer - Micron - Boise

(2000-03 - 2001-07)

• Managed Zero Bus Turnaround (ZBT) programs.
• Led Statistical Process Control (SPC) Analysis, including training and mentoring new engineers on SPC programs.
• Contributed as a test engineer team member for SRAM Quad Data Rate (QDR) and Double Data Rate (DDR) memory devices, supporting production requirements.
• Oversaw quality testing for related SRAM products, executing several testing procedures using Perl and other large-scale testing modules.

Technical Support Analyst - Lotus Development Corporation - Atlanta

(1999-07 - 1999-12)

• Provided customer-facing technical support as an analyst for a multinational corporation in a post-degree role, ensuring timely resolution of technical inquiries.

B.S. - Computer Engineering - Southern Polytechnic State University