Michael Dietrich

Experienced Video Producer and Marketing Coordinator with a demonstrated history of working in the film and advertising industry. Currently freelancing in all aspects of Video Production (Writing, Video production, post-production). Skilled in Project Management and Client Communication.

Content Creator | Freelance | Chicago, IL | Feb 2025 – Present

●Produced and directed short and long-form video campaigns for TikTok, Instagram, and YouTube, driving a 30% increase in weekly engagement over 6 months.●Collaborated with influencers representing 15M+ combined followers, generating brand partnerships and expanding reach.●Developed brand-aligned creative strategies informed by emerging social trends, boosting visibility and audience growth.

Campaign Fulfillment Strategist | Mid-West Family Broadcasting | Remote | May 2023 – Feb 2025

●Led cross-channel campaign fulfillment and reporting for 15+ clients, achieving a $200K+increase in incremental revenue through analytics-driven strategies.

●Directed development of content calendars, creative deliverables, and KPI dashboards tostrengthen digital presence and client retention.

●Trained and managed support staff in lead generation, HubSpot workflows, and analyticsreporting, improving efficiency and campaign ROI.

●Delivered quarterly campaign performance reviews to clients with actionable insights.

Digital Marketing Coordinator | Mid-West Family Broadcasting | Remote | Aug 2022 – May 2023

●Designed and deployed email campaigns using automation templates, improving open andclick-through rates.

●Applied Nielsen survey data to enhance targeting and audience segmentation, improving clientcampaign relevance.

●Executed integrated marketing strategies that boosted in-person event attendance by 210%

●Maintained and optimized digital assets across advertiser platforms, ensuring on-brandexecution.

Bachelor of Science - University of Illinois at Urbana-Champaign | Class of 2020