FUNCTION GROWTH
NEW YORK, NY (Remote)
Lifecycle Marketing Lead Feb 2022 – Present
- Lead all lifecycle marketing, driving $50M+ revenue growth for a DTC retail startup brand through strategic initiatives.
- Boost e-commerce revenue 100X with email & SMS marketing, enhancing engagement and conversions.
- Form strategic partnerships with major media outlets and celebrity figures, resulting in expanded market presence.
- Implement customer retention programs and personalized marketing strategies, enhancing customer experience and driving measurable growth for D2C initiatives.
- Analyze customer behavior data, optimizing lifecycle campaigns for increased engagement and conversion rates.
- Lead cross-functional teams to integrate marketing solutions, improving operational efficiency and market penetration.
- Pioneer digital transformation projects, aligning marketing efforts with emerging trends for strategic advantage.
- Streamlined customer segmentation, enhancing targeted marketing efforts and resulting in notable improvements in engagement and sales metrics.
RAZZO MARKETING GROUP CHICAGO, IL
Business & Marketing Strategy Lead Dec 2017 – Feb 2022
- Orchestrated targeted email marketing efforts, achieving significant subscriber growth and elevated conversion rates.
- Directed a team of 10, enhancing performance and achieving cohesive marketing goals.
- Developed omnichannel marketing strategies for diverse clients including hotels, spas, technology firms, educational institutions, and DTC brands, leveraging online surveys and data analytics.
- Partnered with product teams to align marketing and product strategies, ensuring cohesive messaging and improved user experiences.
BAIRD & WARNER REAL ESTATE SCHAUMBURG, IL
Client Communications Manager – Title Services Division (Contract) Mar 2017 – Nov 2017
- Spearheaded research and implementation of SEO trends, keywords, and advanced on-page optimization strategies, resulting in a notable 67% increase in web traffic and a 68% boost in on-site visit duration over a four-month period.
- Generated actionable insights by producing monthly reports using Google Analytics and Google Data Studio, guiding adjustments to keyword strategies for bwtitle.com and landnat.com, thereby enhancing website traffic trends.
- Developed data-driven email marketing campaigns, improving client engagement and conversion rates through targeted content strategies.
BRELLA PRODUCTIONS EVANSTON, IL
Head of Marketing Jan 2016 – Feb 2017
- Led a team of 5 writers in executing weekly blogs, monthly email campaigns, and bi-monthly social media ads, boosting inbound web traffic by 30% and improving online engagement.
- Implemented campaign conversion tracking systems to ensure timely delivery and validate ROI across marketing initiatives.
- Developed omnichannel strategies and marketing collateral to enhance client understanding of Brella’s services.
UNITED AIRLINES CHICAGO, IL
Email Marketing Manager – MileagePlus Division Jun 2014 – Dec 2015
- Orchestrated marketing programs for 15 MileagePlus partner companies, overseeing project scope, communication strategy, creative development, and approval processes for email, social media, digital advertising, and retargeting initiatives.
- Analyzed weekly campaign performance and delivered comprehensive presentations to internal account managers, providing actionable insights for campaign optimization in creative, marketing channels, and segmentation.
- Drove over $40M in revenue for internal stakeholders and MileagePlus partners by implementing personalized marketing strategies and conducting A/B testing on email subject lines, calls-to-action, images, and headlines.
- Managed marketing initiatives for key MileagePlus partner clients including Bose, SPG, Marriott, RewardsPlus, IHG, Hilton, Waldorf Astoria Hotels, and Conrad Hotel, ensuring alignment with brand guidelines and strategic objectives.
- Optimized customer engagement and retention through continuous improvement of marketing campaigns, resulting in enhanced customer satisfaction and loyalty.
- Collaborated cross-functionally with internal teams to integrate marketing efforts and leverage data-driven insights for campaign effectiveness and ROI optimization.
CVM SOLUTIONS
OAKBROOK TERRACE, IL
Marketing Coordinator Jan 2013 – May 2014
- Drove email marketing campaigns and automated workflows, resulting in $900,000 in new business and revenue growth.
- Aligned objectives across Sales, Product, and Client Services teams, identifying new opportunities and implementing cohesive strategies that contributed to strong business outcomes.
- Managed SEO, developed customer target lists, created advertising content, established new database standards, and executed inbound and outbound marketing initiatives to enhance brand visibility and market presence.
