Michael Ostrow

Naturally curious strategist with 10+ years across marketing, audience acquisition, and creative problem-solving. I'm especially interested in why certain ideas capture attention while others don't, and much of my work has involved audience psychology, competitor research, performance analysis, and developing new angles to test. I've also created videos on my personal YouTube channel for 8+ years and spend my free time studying ideation, titles, storytelling, retention, and the relationship between creative choices and performance.

Founder & Marketing Strategist at Massive Pockets (2018-02 – Present)

• Built and lead a small digital marketing agency supporting businesses across e-commerce, lead generation, recruiting, and local services, with $2M+ in lifetime advertising spend.
• Use audience research, customer psychology, competitor analysis, and campaign/funnel data to develop offers, messaging angles, creative tests, and clear next-step recommendations.

Creator & Content Strategist at Personal YouTube Channel (Present)

• Develop video concepts across tech, travel, and personal-growth topics; structure talking points, present on camera, and collaborate with editors to bring ideas through final production.
• Study ideation, titles, hooks, storytelling, retention, and audience response; selected organic results include videos with 47K+, 9K+, and 6K+ views.

Author at Independent project A Human's Guide to Change | Published

• Wrote and published a book exploring personal growth and life direction, strengthening my long-form writing, idea development, narrative structure, and ability to make reflective topics clear and approachable.

Bachelor of Science – Louisiana State University (2009 – 2014)