Alexandra Lee

Marketing and growth strategist with 5+ years of experience building brands, audiences, partnerships, and revenue-focused campaigns across hospitality, media, entertainment, and local business. Expertise spans executive strategy, social and content, PR, paid media, email, SEO, events, sponsorships, business development, and client success. Combines hands-on creative execution with commercial strategy to turn brand visibility into measurable growth opportunities.

Co-Founder | Marketing & Growth Strategist at Dark Horse Performance Marketing (2026 – Present)

Co-lead a performance marketing practice serving hospitality, food, entertainment, and local brands across Baton Rouge and New Orleans.

• Develop growth strategies spanning brand positioning, Meta and Google advertising, social, content, email, SEO, creative direction, PR, partnerships, and business development.
• Build revenue-focused systems for lead generation, catering and private events, sponsorships, corporate outreach, conversion tracking, and executive reporting.
• Direct multi-brand hospitality strategy, campaign roadmaps, team oversight, events, partnerships, sponsorships, and earned-media initiatives.
• Agency campaign work has generated 142,000+ views and 500+ conversion-focused clicks.

Digital & Social Media Director at DIG Magazine (2023-06 – Present)

• Lead digital strategy, editorial planning, social media, audience engagement, partnerships, email, paid media, and performance tracking for a Louisiana food and hospitality publication.
• Develop integrated campaigns around Restaurant Week, Burger Week, local events, restaurants, and community storytelling.
• Build relationships with restaurants, sponsors, local businesses, and creators to expand participation, visibility, and reach.
• Create and oversee social, video, and written content, using performance insights to guide editorial and promotional decisions.

Marketing Supervisor at Bally's (The Queen) (2025 – 2026)

• Supervised integrated marketing initiatives for casino promotions, entertainment, guest engagement, and on-property events.
• Partnered with leadership across digital, social, email, and property marketing to support engagement and revenue objectives.
• Coordinated time-sensitive campaigns and activations across departments while maintaining brand consistency.

Marketing & Client Success Manager / Video Production at The Advocate (2021-06 – 2024)

• Managed digital advertising campaigns and client relationships, translating business objectives into strategy, KPIs, reporting, and optimization recommendations.
• Supported digital advertising, social, video, podcasts, sponsored content, and commercial production.
• Collaborated with editorial, sales, and creative teams to execute client and newsroom-adjacent campaigns.

– Louisiana State University at Eunice (2020 – 2022)