Mikesh Patel

An experienced digital marketer with strong entrepreneurial skills and a proven track record of improving product sales, developing brands and increasing market presence. I am a highly motivated and digitally savvy professional who is adaptable and passionate about bringing marketing concepts and strategies to life that deliver positive results. I have strong organisational and communication skills and have built positive relationships with colleagues and clients to drive change and support business growth.

Marketing Manager - TLC Business - UK

(2023-03)

• Create content for weekly and monthly blogs and newsletters.
• Create and manage email marketing campaigns using Campaign Monitor, Mailchimp and Klaviyo, consistently achieving 50%+ open rates.
• Attend weekly and monthly meetings with clients to discuss marketing activity, campaigns and ongoing projects.
• Manage social media channels and create and amend content for SEO, AEO and PPC campaigns.
• Manage, maintain and troubleshoot websites across WordPress, Wix, Shopify and Squarespace.
• Source merchandise and print materials for client events, including branded footballs, stress balls, posters and roller banners.
• Collate data and create GA reports in Data Studio, rebranding and tailoring reports for individual clients.
• Manage B2B and B2C client accounts across a variety of industries, including welding, IT, satellite communications, solar energy, golf, opticians, coffee, strapping and wrapping, and packaging.

Digital Operations Lead - Brush-Baby - UK

(2020-11 - 2023-03)

• Managed the e-commerce website for Brushbaby.com and international distributors using the Shopify platform, troubleshooting and resolving website issues.
• Managed the day-to-day maintenance of the website, including stock levels and the creation of new product landing pages.
• Increased online sales by 31% compared with the same period the previous year and increased online store sessions by 14%.
• Developed a new B2B website, Brush-Baby Pro, for trade customers.
• Implemented the SmileStones Rewards Programme on the website.
• Managed PPC and Google Shopping campaigns for BrushBaby USA.
• Created weekly, quarterly and monthly reports and presented findings to management.
• Contributed to the New Product Development (NPD) team.

Digital Marketing / E-Commerce Manager - Yalla General Trading/FG4 - UAE

(2018-09 - 2020-09)

• Managed the e-commerce websites for Costume World, FG4, Toys They Will Love, Gifts He Will Love and Fun in the Sun ME using Shopify.
• Spent time in retail stores to develop a stronger understanding of products and customer behaviour.
• Created new strategies to increase brand awareness and online product sales across FMCG brands.
• Built partnerships with major online retailers, including Mumzworld, FirstCry, Sprii and Noon.com.
• Improved online product descriptions and SEO, contributing to projected online and retail sales of over $2.5 million across two key websites during Ramadan/Eid for FG4 UAE and Book Week/Month for Costume World.
• Created and managed promotional incentives and implemented rewards and loyalty programmes for customers.
• Created and managed PPC and paid advertising campaigns for key events, including Halloween, Book Week and Ramadan.
• Created social media and marketing schedules.
• Project-managed in-store POS implementations and window displays for key brands across major retail stores, including Hamleys, The Toy Store, ELC and FG4 London.

Social Media Manager (Part-Time) - Spot Middle East - UAE

(2018-05 - 2019-09)

• Created social media channels, developed brand presence and produced content.
• Created a Facebook Shop to sell products directly through the platform.
• Redesigned product brochures and recipe cards.
• Produced weekly statistical reports using Google Analytics, Buffer and Facebook Insights.
• Designed and developed a new website using WordPress, including the implementation of Google Analytics and SEO.

Digital Marketing Manager - Globe Health Clinics - UAE

(2017-10 - 2018-05)

• Managed social media channels, created new content and wrote blogs.
• Increased Facebook page likes by 100% and Instagram followers by 50% through paid campaigns and organic reach.
• Managed SEO, website maintenance and content updates.
• Analysed weekly and monthly performance data across Google Analytics and social media platform.
• Designed marketing materials, including leaflets and brochures, for doctors, services, health and dental camps.
• Uploaded marketing materials to the Ministry of Health (MOH) for approval.
• Set up a 12-month promotional partnership with Cobone.

Digital Marketing & Design Co-Ordinator - Elecro Engineering - UK

(2016-07 - 2017-08)

Digital Marketing Assistant - GutterMate & Eastway Enterprise - UK

(2015-04 - 2016-07)

Account/Marketing Executive - Mymovies Ltd - UK

(2011-08 - 2014-10)

BSc Hons - Digital Media (w/Industrial Placement Year) - University of Portsmouth (2007-09 - 2011)

HND & Diploma - E-Media & Art & Design - Barnfield College (2004-09 - 2007)

GCSE - Ashcroft High School (1999-09 - 2004)