Erin Carter

Experienced Marketing Leader in the Entertainment and Consumer Packaged Goods industries with a desire to focus on health and wellness categories. Skilled in Integrated Brand Marketing, Retail & Shopper Marketing, Digital Strategy, Advertising and Cross Promotions. A driven and passionate leader with an entrepreneurial mindset, consistently delivering more than expected.

Known for optimizing efficiency and big-picture thinking. Confidently navigates, translates, and effectively communicates between internal and external stakeholders at all levels. An intuitive action mindset effectively determining innovative solutions to complicated business challenges.

Natural talent for conversational selling of great products, ideas, and solutions. Respected and supportive servant - leader who understands how to identify and retain exceptional talent. Engages stakeholders and gains buy-in by focusing on each initiative's economic and financial benefits.

Exceptional talent for hearing and identifying client pain points and synchronizing those with organizational goals and objectives that realize exponential growth. Open to relocation, remote work, 50% travel.

SENIOR VICE PRESIDENT – MARKETING - Lionsgate -Santa Monica, CA

Promoted from VP in 2017. Led Motion Picture Group Catalog Team. Held SVP-level responsibilities – overarching roles, tasks, and responsibilities. Worked with Lionsgate’s 17,000 title film and television library; one of the world’s largest & most valuable. New Release Film Budgets: $35K - $10M, Staff: 7+

KEY ACHIEVEMENTS

Global Brand Leadership

• SME of Lionsgate’s billion-dollar global distribution infrastructure licenses the studio’s slate of feature films, television series and library titles to hundreds of SVOD, AVOD, broadcast, cable and FAST platforms.
• Managed library of 17k titles including John Wick, The Hunger Games, Dirty Dancing, and managed the release] of over 100 films/TV shows per year.

• Developed 116 New Creative Line Lookssold into Walmart and Digital Partners resulting in $4.63M Revenue in 2021.
• Released Evil Dead Groovy Collector’s Edition including the EVIL DEAD 1 and 2 aswell as STARZ Ash vs. Evil Dead outpacing our sales forecasts by 50% week one.

• Won 28 Clio and 4 Home Entertainment Media Play awards in 2021.
• Developed Hunger Games10th Anniversary Steelbook created by all Female artists.

• Successfully continued to lead team during globally unprecedented times with one of lowest turnover rates in Motion Picture Group. Marketing in a year of great turnover rates.

Drove overall management of all DVD releases, including Production, PR, Marketing, Budget Management, Packaging, and Creative. Developed strong relationships and processes between cross-functional groups to drive success: Acquisition, Theatrical, Digital, Postproduction, Creative, Operations and more. Created retailer promotion plans for new releases, holidays, and key retailer time frames including Walmart, Amazon, Best Buy, Target and more. DEG committee member, Annual Budget: $350M, Staff: 7+

• Exceeded revenue projections by 40% within the first year.
• Set pricing on all new releases through competitive research and margin analysis.
• Collaborated with sales for retail new release sell-in and planogram recommendations.
• Managed key licensor and agency relationships such as Hit Entertainment, The Weinstein Company, STARZ, and AMC.
• Placed all media buys for marketing programs and drove cross-promotion development, presentation, and execution.
• Developed and created new release compilations, sound book series, and unique packaging options.
• Identified new placement opportunities for retail.
• Realized highest units shipped and sold through ABE history for children’s genre with the first two DVD releases.

ACCOUNT MANAGER | MARS ADVERTISING – GLAXOSMITHKLINE

Projects included event marketing, online marketing, TV, print, and radio. Responsible for managing and leading all agencies involved in National plans, ensuring alignment across Marketing, PR, Advertising, and Medical Marketing. Budget: Multiple Projects, $1M+ each, Staff: 4

ACCOUNT MANAGER | MARS ADVERTISING - ANCHOR BAY ENTERTAINMENT

Built strategic consumer and trade marketing plans to successfully launch DVD Titles including: 3rd Rock from the Sun, Roseanne, Masters of Horror, Ring of Fire, Happy Elf, and The Jazz Singer. Exceeded revenue projections by 40% within first year. Budget: $6M+, Staff: 2

ON-SITE ACCOUNT MANAGER | MARS ADVERTISING - CONAGRA FOODS

As key client interface, built multi-brand RCM programs. Responsible for overall execution and management of all grocery brand specific and trade programs as well as ConAgra Foods Minor League Baseball multi-brand sponsorship. Budget: $30M+

ON-SITE SENIOR ACCOUNT EXECUTIVE | MARS ADVERTISING - NESTLE FOOD COMPANY

Responsible for creative direction to MARS Headquarters from clients and securing brand approval on coupon funding. Budget: $12M+

Michigan State University. BA