Business Development, Senior Manager at Novotech (2023-02 – 2023-09)
Pharmaceutical and Biotech New Drug Clinical Sales and Management
- Expanded indications and overseas clinical pipeline by country.
- Hold scientific discussions and deliver application focused presentations to new and existing customers.
- Partner with application specialists to provide scientific and technical consulting to support optimal system setup and configuration of scientific workflows.
- Secured contracts for Phase 1 (2 million USD) and Phase 3 (6 million USD) clinical trials in Australia and the United States.
Marketing & Sales, Senior Manager at Mepsgen (2022-04 – 2023-02)
Oversaw Market Analysis and Project Management
- Achieve and exceed monthly & yearly sales goals within assigned territory.
- Hold scientific discussions and deliver application focused presentations to new and existing customers.
- Partner with application specialists to provide scientific and technical consulting to support optimal system setup and configuration of scientific workflows.
- Develop marketing programs and initiatives to enhance sales force effectiveness and deliver product line growth, including development of product positioning through pricing, promotions, communications, and go-to-market plans.
Global Biz. Team, Regional Manager at Seegene (2021-07 – 2022-04)
Oversaw Market Analysis and Project Management
- Analyzed data from the monthly business plans, project management, and actual statistics to identify profitable revenue growth opportunities/insights.
- Analyzed customer attributes from CRM to improve targeting & increase product sales.
- Increased the customer targeting efficiency through by conducting extensive data management and technical decision making.
- Designed marketing & sales strategy to achieve the financial goals for distributor.
- Developed the product line product rate with the help of market analysis.
- Designed the price strategy for Seegene Europe, categorizing its different services and products.
Animal Medicine Division (Marketing), Product Manager at Bayer Korea (2019-04 – 2020-04)
- Planned/Executed advertisement & marketing operation & sales target for 10 target products e.g. disinfectant, antibiotic.
- Identified Key Performance Indicators (KPI) of the commercial buy process and optimized the product procurement.
- Coordinated schedules and requirements with vendors for production and related departments to decide the most efficient way for production and to meet customer's demand.
- Built relationships & facilitated communication with various cross-functional teams, and identified and recommended product planning process with system enhancement plan.
- Developed clear transparency on manufacturing processes e.g. Testing plans & procedures.
- Supervised & enforced compliance on internally agreed-upon standardized recipe e.g. Bill of materials, raw materials, supplier and associated production protocols.
- Conducted market & product analysis after the launching and suggested solutions for the quality enhancement.
- Prepared/Executed studies on the demand for antibiotics products and lead generation campaigns for revenue increasement.
- Collaborated planning marketing initiatives e.g. product marketing, sales, online marketing, campaigns.
- Responsible for sales promotion e.g. Bio-security training, making video production, promotion.
- Established targets for new customers i.e. Achieved 200 farms, organized antibiotic seminar for sellers and users.
- Managed overall process of the projects and seminars for KOL i.e. Quarantine, quarantine headquarters.
- Collaborated with regional marketing manager on product planning, marketing and operations.
- Lead the Partnership with "Lanxess Chemicals" to develop raw materials, manage supply planning, and cost management.
- Discussed/Managed trading process of raw materials and semi-finished products.
- Consulted/Collaborated with raw material companies and related dept. regarding disinfectant production.
- Organized/Attended overseas conference/seminar as part of the customer relation management.
- Tested, analyzed, and optimized performance of marketing campaigns that would generate new leads.
- Provide analysis as part of the project, performance improvement initiatives, cost saving initiatives, and risk reduction initiatives.
- Secured 150 new farm DBs through Farm-Together activities.
- 2019 Disinfectant product i.e. Virkon-S sales increased by 25% YOY (10 million USD)
JVM Global Biz. Team, Manager at Hanmi Pharmaceutical (2017-05 – 2019-02)
- Analyzed data from the monthly business plans, project management, and actual statistics to identify profitable revenue growth opportunities/insights.
- Analyzed customer attributes from CRM to improve targeting & increase product sales.
- Increased the customer targeting efficiency through by conducting extensive data management and technical decision making.
- Designed marketing & sales strategy to achieve the financial goals for JVM.
- Developed the product line product rate for JVM with the help of market analysis.
- Designed the price strategy for JVM, categorizing its different services and products.
- Partnered & collaborated with buyers in Oceania, Europe & Asia to increase production & sales.
- Engaged new customers and strengthened existing relationships through accounting management.
- Set sales target by country and check performance quarterly.
- Increased profit through sales performance increasement, customer data management, and logistics management.
- Recruited /Managed a global operation i.e. exploring & developing new biz. strategies.
- Successfully cultivated strategic relationships with other companies to uncover cross-selling opportunities resulting in an increase in product presentations.
- Expanded market through searching new buyers from overseas through communication and negotiation, service, quality and contract with foreign potential buyers.
- Managed sales target forecasting, product management efficiency, global competitor product analysis, and brand positioning.
- Managed JV projects with Oceania and Middle East branches.
- Reinforced royalties through continuous promotions with overseas agencies.
- Planned quarterly strategic marketing campaigns and promoted brand image suitable for the market.
- Achieved 1 million USD sales in 2018.
- Europe and Australia market share increased from 50% to 85%.
- Achieved Australia's first long-term care center sales of 4 million USD.
- Achieved 5 million USD sales of Southeast Asian Hospital at the Medical International Exhibition.
