Monica Zumstein

Results-driven marketing professional with 10+ years of experience in brand marketing, trade marketing, event production, and sales support across the wine and spirits industry. Proven track record of growing market share, executing national marketing programs, and delivering polished sales tools and events that strengthen distributor and account relationships. Skilled at managing budgets, coordinating cross-functional teams, and translating brand strategy into measurable commercial results.

Adept at leveraging data tools, digital platforms, and creative resources to drive visibility, engagement, and business growth.

Marketing Coordinator - Purple Brands - Petaluma, CA

(2020-01 - 2025-01)

• Developed and delivered custom sales presentations, portfolio tools, sell sheets, POS materials, and event kits that strengthened brand positioning, elevated in-market visibility, and supported commercial execution across on- and off-premise channels.
• Partnered with strategic accounts and distributor partners to launch products and programs, contributing to 30% market share growth through coordinated marketing execution and targeted sales support.
• Executed national couponing and billback programs that increased redemption by 25%, while maintaining accurate documentation and improving reporting for brand and sales stakeholders.
• Produced annual sales meetings and industry events for 100+ attendees, managing vendors, timelines, materials, and logistics to deliver polished, cross-functional experiences that strengthened distributor engagement and customer relationships.
• Administered trade marketing budgets, invoices, and documentation with 100% accuracy, enabling clean reporting, timely approvals, and disciplined financial control across programs.
• Maintained promotion trackers and performance reports that improved business analysis, timeline visibility, and decision-making speed for sales, marketing, and distributor teams.
• Built an asset-tracking database for creative resources, improving reporting visibility by 20% and accelerating responses to ad hoc brand asset requests from field sales teams.
• Optimized warehousing and shipping workflows, reducing fulfillment costs by 15% through stronger vendor communication, logistics planning, and detail-oriented process controls.

Entrepreneur & Business Owner - Nans Carpet Care LLC

(2013-01 - 2025-01)

• Expanded regional market coverage across Sonoma, Napa, and Marin counties through targeted research, structured outreach, and disciplined sales execution.
• Developed multi-year business and marketing plans that grew the client base by 30%, integrating market analysis with hands-on execution to drive both acquisition and long-term retention.
• Launched retention and referral campaigns that deepened customer loyalty, increased repeat business, and sustained growth across premium residential and commercial accounts.
• Managed sales, inventory, billing, and invoicing with organized controls that improved operational accuracy and supported consistent day-to-day performance.
• Established service standards and communication workflows that elevated customer satisfaction, reinforced repeat revenue, and maintained a competitive edge across regional markets.

Sales Administrative Assistant - Purple Brands - Petaluma, CA

(2019-01 - 2020-01)

• Coordinated travel, calendars, and scheduling for executive sales leadership, delivering detail-oriented administrative support in a fast-paced, high-volume environment.
• Centralized communication for the national sales team and maintained the master event calendar, improving alignment on deadlines, meetings, and field marketing activities.
• Organized office tastings and stakeholder visits by confirming reservations, guest details, and room setup, strengthening hospitality execution and internal customer service.
• Processed POS and wine sample requests for field teams, improving delivery timeliness and ensuring sales representatives received tools needed for account support and presentations.
• Streamlined office operations through vendor follow-up, inventory tracking, and documentation support, increasing administrative efficiency and day-to-day execution consistency.

Hospitality and Sales Manager - Karah Estate - Cotati, CA

(2017-01 - 2019-01)

• Increased annual sales by 38% from 2017 to 2018 through targeted promotions, refined communication, and customer service strategies that improved conversion and loyalty.
• Directed tasting room operations and inventory controls, improving transaction accuracy, documentation quality, and daily workflow efficiency across hospitality and sales functions.
• Recruited and trained staff on wine knowledge, service standards, and sales techniques, strengthening team performance and delivering more consistent guest experience.
• Planned wine club and community events that increased visitor traffic, supported local brand awareness, and strengthened relationship-building with repeat and prospective customers.
• Maintained licenses, permits, and tax records with detail-oriented oversight, ensuring compliance, accurate documentation, and uninterrupted business operations.

Purchasing Assistant - All American Containers of Pacific Coast - Windsor, CA

(2015-01 - 2017-01)

• Coordinated with vendors to resolve purchase order discrepancies, improving customer service, supply continuity, and documentation accuracy across procurement activities.
• Reviewed invoices against receipts and monitored inventory levels, reduced stockout risk and supporting detail-oriented planning through organized recordkeeping and follow-up.
• Improved invoice reconciliation with Accounts Payable, reducing quarterly payment discrepancies by 30% through tighter documentation controls and proactive communication.
• Generated purchase orders and confirmed delivery schedules to meet business timelines, supporting efficient vendor coordination and reliable operational execution.

Hospitality Staff - Dutton Goldfield Winery - Sebastopol, CA

(2014-01 - 2016-01)

• Drove consultative selling in the tasting room, strengthening brand perception, increasing wine sales, and delivering high-touch customer service for premium guests.
• Cultivated local partnerships that increased tasting room traffic and secured appointment tastings, expanding market visibility and supporting relationship-driven sales growth.
• Supported winery events through coordination of catering, entertainment, and staffing, delivering organized hospitality experiences and polished event execution.
• Handled daily tasting room operations, including inventory control and opening procedures, ensuring accurate documentation.

Certification - Sales & Marketing Wine Industry - Santa Rosa Junior College (2008-01 - 2010-01)

Bachelor of Science - Business Management Operations - University of Phoenix (2003-01 - 2006-01)