Executive Director - Prov 31 Marketing Firm
(2013-12)
- Spearheaded innovative digital marketing products and B2B/B2C strategies, stimulating an 25-60% increase in overall business growth and client revenue.
- Developed and maintained customized CRM databases to streamline client communications and track campaign management metrics.
- Analyzed marketing budgets and allocated resources effectively, delivering comprehensive performance analytics and ROI tracking reports to stakeholders.
- Managed social media strategy and optimized online profiles for 30 clients, significantly boosting audience engagement and lead generation.
Director of Education - Milestone Technical Institute
(2012-09 - 2013-12)
- Directed day-to-day operations and program administration for a technical training academy, ensuring exceptional educational standards and operational efficiency.
- Trained and developed administrative personnel, fostering a collaborative environment and improving cross-functional leadership.
- Developed comprehensive sales scripts and training modules, empowering staff to effectively communicate program value and increase enrollment by 70%.
- Administered student and staff records with high accuracy and oversaw weekly accounts receivable/payable and budget forecasting.
Marketing Director - Job Training Institute
(2011-12 - 2012-09)
- Orchestrated market research to pinpoint and precisely target key demographic areas, optimizing audience reach.
- Created and executed integrated print and digital marketing campaigns, driving a 45% increase in candidate recruitment.
- Delivered comprehensive follow-up reports detailing campaign performance, lead generation, and market trends.
- Represented the institute at job and career fairs, establishing strong relationships to recruit top-tier candidates.
MS Office Instructor - Job Training Institute
(2010-01 - 2011-12)
- Instructed students on advanced applications of the Microsoft Office suite, enhancing their technical proficiency and employability.
- Configured network setups and performed essential troubleshooting tasks to ensure seamless classroom operations.
- Designed and developed functional websites to support institutional goals and student projects.
- Managed and maintained secure databases to track student progress and institutional data.
Promoter & Marketing Specialist - Houston Night Life Industry
(2005-06 - 2008-01)
- Distributed targeted marketing materials and orchestrated promotional events to maximize venue attendance.
- Negotiated and sold customized event packages to high-value clients, driving immediate revenue growth.
- Generated leads by registering potential clients for birthday parties and exclusive events.
- Established rapport with prospects through excellent customer service and interpersonal communication.
