Chanquala Bennett

Dynamic and results-driven Marketing Professional and Executive Director with a proven track record of implementing digital marketing strategies that drive revenue growth and profitability. Expertise in B2B/B2C marketing, campaign management, and building high-value business relationships. Skilled at cross-functional leadership, market research, and leveraging performance analytics to optimize organizational success.

Executive Director - Prov 31 Marketing Firm

(2013-12)

• Spearheaded innovative digital marketing products and B2B/B2C strategies, stimulating an 25-60% increase in overall business growth and client revenue.
• Developed and maintained customized CRM databases to streamline client communications and track campaign management metrics.
• Analyzed marketing budgets and allocated resources effectively, delivering comprehensive performance analytics and ROI tracking reports to stakeholders.
• Managed social media strategy and optimized online profiles for 30 clients, significantly boosting audience engagement and lead generation.

Director of Education - Milestone Technical Institute

(2012-09 - 2013-12)

• Directed day-to-day operations and program administration for a technical training academy, ensuring exceptional educational standards and operational efficiency.
• Trained and developed administrative personnel, fostering a collaborative environment and improving cross-functional leadership.
• Developed comprehensive sales scripts and training modules, empowering staff to effectively communicate program value and increase enrollment by 70%.
• Administered student and staff records with high accuracy and oversaw weekly accounts receivable/payable and budget forecasting.

Marketing Director - Job Training Institute

(2011-12 - 2012-09)

• Orchestrated market research to pinpoint and precisely target key demographic areas, optimizing audience reach.
• Created and executed integrated print and digital marketing campaigns, driving a 45% increase in candidate recruitment.
• Delivered comprehensive follow-up reports detailing campaign performance, lead generation, and market trends.
• Represented the institute at job and career fairs, establishing strong relationships to recruit top-tier candidates.

MS Office Instructor - Job Training Institute

(2010-01 - 2011-12)

• Instructed students on advanced applications of the Microsoft Office suite, enhancing their technical proficiency and employability.
• Configured network setups and performed essential troubleshooting tasks to ensure seamless classroom operations.
• Designed and developed functional websites to support institutional goals and student projects.
• Managed and maintained secure databases to track student progress and institutional data.

Promoter & Marketing Specialist - Houston Night Life Industry

(2005-06 - 2008-01)

• Distributed targeted marketing materials and orchestrated promotional events to maximize venue attendance.
• Negotiated and sold customized event packages to high-value clients, driving immediate revenue growth.
• Generated leads by registering potential clients for birthday parties and exclusive events.
• Established rapport with prospects through excellent customer service and interpersonal communication.

Criminal Justice - University of Houston – Downtown Criminal Justice Center

Legal Administration