Natalie Barajas

Managed social media content and digital promotion for nonprofit fundraising events supporting student scholarships and educational opportunities. Created engaging content including graphics, captions, event promotions, and community-impact storytelling to increase awareness and audience engagement. Supported fundraising and outreach campaigns by promoting scholarship initiatives, student success stories, and community partnerships across social media platforms.

Social Media & Brand Marketing Specialist - Andrés y María Cárdenas Family Foundation

(2021-09)

• Managed social media content and digital promotion for nonprofit fundraising events supporting student scholarships and educational opportunities.
• Created engaging content including graphics, captions, event promotions, and community-impact storytelling to increase awareness and audience engagement.
• Supported fundraising and outreach campaigns by promoting scholarship initiatives, student success stories, and community partnerships across social media platforms.
• Collaborated with foundation leadership and event teams to capture real-time content while maintaining consistent, mission-aligned messaging.
• Monitored audience engagement and campaign performance to help expand community reach and strengthen the foundation's online presence.
• Maintained organized marketing workflows, content libraries, and promotional materials to support efficient campaign execution.
• Assisted with public-facing communication, responding to inquiries professionally and maintaining positive online engagement.

Brand Manager - Topo Chico

(2020-01 - 2021-09)

• Executed regional brand marketing and community engagement campaigns across multicultural markets, increasing brand awareness and consumer interaction.
• Developed social media content and campaign strategies that aligned with brand voice, audience trends, and marketing objectives.
• Coordinated cross-functional collaboration between sales, creative, marketing, and external partners to deliver cohesive campaigns and experiences.
• Assisted in producing branded content, activations, and digital storytelling initiatives to strengthen audience connection and visibility.
• Managed campaign timelines, deliverables, and execution while maintaining alignment with organizational goals and brand standards.
• Analyzed campaign performance metrics and consumer engagement data to identify opportunities for growth and content optimization.
• Supported experiential and community-focused events by capturing and coordinating real-time social media content.

Marketing Coordinator - Paris Baguette

(2015-11 - 2019-11)

• Managed multi-location (50 +) social media presence across digital platforms, maintaining consistent brand voice, audience engagement, and promotional messaging.
• Developed and executed marketing campaigns, seasonal promotions, and community outreach initiatives that increased customer engagement and foot traffic.
• Created digital content including graphics, captions, promotional materials, and social media campaigns aligned with brand standards.
• Led influencer partnerships, PR outreach, and grand opening campaigns to expand brand awareness and strengthen community engagement.
• Tracked campaign performance, market trends, and consumer insights to optimize marketing strategies and improve audience growth.

Bachelors - Communication Studies - California State University Long Beach (2014)