Natalie Bont

Membership and luxury hospitality leader with 9+ years' experience building relationships with ultra-high-net-worth individuals and 7+ years at The Birley Clubs in London.

Former

Head of Membership & Development across Mark's Club and Harry's Bar, overseeing the membership lifecycle for a community of approximately 5,000 and contributing to 20% membership revenue growth. Experienced in member acquisition, retention, committees, partnerships and exclusive programming; currently Club Ambassador and independent hospitality advisor.

Club Ambassador at The Birley Clubs (2025-10 – Present)

• Represent Mark's Club and Harry's Bar to an international network of members, prospective members and strategic partners.
• Maintain senior relationships and personalised engagement across an approximately 5,000-member community.
• Create private dinners, cultural events and member experiences that strengthen loyalty and club community.
• Develop reciprocal relationships with leading international private members' clubs.
• Support member relationships and cross-club initiatives across the wider club portfolio.
• Chair Members' Committees, gathering feedback and coordinating initiatives with senior stakeholders.
• Cultivate partnerships with luxury, cultural and lifestyle organisations to enhance the member proposition.

Head of Membership & Development at The Birley Clubs (2019 – 2025-10)

• Led membership strategy across Mark's Club and Harry's Bar, from prospect identification and acquisition to engagement and retention; contributed to 20% growth in membership revenue.
• Built trusted relationships with international UHNW members and prospective members, providing discreet, highly personalised service.
• Generated membership opportunities through referrals, senior introductions, personal networks and strategic partnerships.
• Worked directly with ownership on club strategy, including the reopening and repositioning of Mark's Club.
• Established the Members' Committee and managed membership and events budgets.
• Partnered with marketing and creative teams on member communications, targeted outreach and club positioning.

Assistant & Events Executive at Pty Unlimited (2017 – 2019)

• Supported high-profile private and philanthropic events involving UHNW guests, senior executives, major donors and members of the Royal Family, including Kensington Palace's Royal Polo Days and the Elephant Family's Elephant Ball at Lancaster House.
• Coordinated VIP guest management, logistics and sponsorship engagement in highly discreet environments.

Independent Advisor at Independent Advisor — Private Hospitality Launch, Mayfair

• Advise on the launch of a private hospitality venue in Mayfair, including member-style guest experience, private dining, events and partnerships.
• Develop an international UHNW and corporate client proposition, including relationship-led programming and commercial positioning.

Law Studies – University of Vienna (2012 – 2017)