Natalie Semono

Environmental and digital journalist with 1.5 years of newsroom experience, including experience reporting on environmental issues and their impact on communities. Currently working as a Sub-Editor at The Post News, with a strong focus on accuracy, fact-checking, editorial judgment and digital storytelling. Experienced in researching and reporting on issues affecting communities, identifying relevant story angles and translating complex information into accessible online journalism.

Particularly interested in the intersection of environmental issues with communities, public policy, energy, development and social inequality. Brings experience working in a deadline-driven digital newsroom, using WordPress and SEO tools to produce and optimise content for online audiences.

Sub-Editor at The Post News (2025-09 – Present)

• Edit and prepare digital news stories for publication, ensuring accuracy, clarity, grammar, structure and adherence to house style.
• Fact-check stories and identify factual inconsistencies before publication.
• Assess copy for newsworthiness, accuracy, relevance and clarity while preserving the reporter's voice.
• Work directly in WordPress, editing, formatting and preparing stories for digital publication.
• Apply SEO principles to online journalism, including focus keyphrases, SEO headlines, meta descriptions, URL slugs and image alt text.
• Manage multiple stories and competing deadlines in a fast-paced digital newsroom.
• Communicate constructively with reporters when factual inconsistencies are identified and provide editorial guidance.
• Maintain a high standard of accuracy and attention to detail across published content.
• Collaborate with reporters and editorial colleagues to improve stories before publication.

Environmental Reporter / Online Journalist at The Post News (2024-06 – 2025-08)

• Reported on environmental issues and developments for a digital news audience.
• Researched environmental stories and identified angles that connected broader issues to their impact on communities.
• Conducted interviews and gathered information from relevant sources to develop accurate and balanced stories.
• Monitored environmental developments and current affairs to identify timely story opportunities.
• Translated complex environmental issues into clear, accessible journalism for general audiences.
• Verified information and sources before publication, maintaining journalistic accuracy and ethical reporting standards.
• Produced digital stories under deadline pressure while balancing speed with accuracy.
• Wrote and prepared stories directly in WordPress for online publication.
• Applied SEO principles to improve the visibility and discoverability of published stories.
• Developed experience reporting on environmental issues through a people-centred lens, with attention to how environmental developments affect communities.

Diploma in Journalism Studies – Rosebank College (2024)