Natasha Halulakos

Enthusiastic creative brand marketer and storyteller excited to harness the changing landscape of communications and find creative ways to help brands break through the noise with their unique story.

Copywriter at Upwork (2025-10 – Present)

• Write compelling press materials, social media copy, web copy, and research-driven articles to generate brand awareness for lifestyle brands
• Conduct keyword research to ensure articles are SEO-optimized
• Brainstorm and research impactful content topics and story angles

Marketing Coordinator at South Central Transit Authority (SCTA) (2024-06 – 2025-10)

• Collaborated with the Director of Marketing to produce all internal and external marketing and communications
• Coordinated and attended community pop-up and outreach events, professionally representing SCTA and promoting services to 50+ attendees per event
• Generated 3 key local media stories and cultivated community partnerships through targeted outreach and proactive relationship management
• Developed and executed monthly social media content calendars, resulting in consistent, on-brand messaging and improved audience retention

Brand Manager at Unline LLC (2023-01 – 2025-01)

• Created brand messaging and storytelling on all owned media channels
• Designed and published all creative assets including graphics, videos, copy, and brand style guidelines
• Researched trends and media opportunities and used link-building to expand content reach

Public Relations Intern at Blaze PR (2021-06 – 2021-10)

Supported supervisors in launching 3 creative lifestyle brand campaigns garnering 1M+ total media reach

• Compiled media lists and pitched journalists and influencers
• Wrote press releases and blog posts
• Created recap slides and tracked campaign performance to inform future strategy

Bachelor of Science in Communications (PR & Advertising) & Business Administration – Albright College (2019-08 – 2023-05)