Integrated Marketing, Brand & Content Marketing
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I'm a growth-focused marketing leader who blends data, creativity, and execution to scale brands and revenue. With 20+ years across startups, mid-market, and enterprise, I build marketing engines that turn insight into measurable growth. I love turning complexity into clarity, translating tech and data into campaigns that connect. From audience strategy to full funnel activation, I take a hands-on approach to aligning brand, demand, and analytics so every move drives ROI.
As a brand builder and operator, I've launched and reimagined brands from zero to traction, defining positioning, tone, and visual systems that resonate with the market and align with business goals. I've also led brand transformations post-acquisition, bringing teams and stories together under one unified vision that builds trust and drives growth. Whether leading digital transformation, advancing measurement, or enabling teams, I focus on what moves the needle, creating clarity, consistency, and compounding momentum.
𝐊𝐞𝐲 𝐒𝐤𝐢𝐥𝐥𝐬: - 𝐃𝐚𝐭𝐚-𝐃𝐫𝐢𝐯𝐞𝐧 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 & 𝐌𝐞𝐚𝐬𝐮𝐫𝐞𝐦𝐞𝐧𝐭 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬 - 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐓𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧 & 𝐎𝐦𝐧𝐢𝐜𝐡𝐚𝐧𝐧𝐞𝐥 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬 - 𝐁𝐫𝐚𝐧𝐝 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 & 𝐕𝐚𝐥𝐮𝐞 𝐂𝐫𝐞𝐚𝐭𝐢𝐨𝐧 - 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬 & 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬 (𝐀/𝐁 𝐓𝐞𝐬𝐭𝐢𝐧𝐠, 𝐀𝐭𝐭𝐫𝐢𝐛𝐮𝐭𝐢𝐨𝐧, 𝐋𝐢𝐟𝐭 𝐒𝐭𝐮𝐝𝐢𝐞𝐬) - 𝐂𝐫𝐨𝐬𝐬-𝐅𝐮𝐧𝐜𝐭𝐢𝐨𝐧𝐚𝐥 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩 & 𝐂𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐨𝐧 - 𝐕𝐞𝐧𝐝𝐨𝐫 𝐏𝐚𝐫𝐭𝐧𝐞𝐫𝐬𝐡𝐢𝐩𝐬 & 𝐂𝐥𝐢𝐞𝐧𝐭 𝐒𝐮𝐜𝐜𝐞𝐬𝐬 - 𝐅𝐥𝐮𝐞𝐧𝐜𝐲 𝐢𝐧 𝐄𝐧𝐠𝐥𝐢𝐬𝐡 & 𝐌𝐚𝐧𝐝𝐚𝐫𝐢𝐧
I'm a growth-focused marketing leader who blends data, creativity, and execution to scale brands and revenue. With 20+ years across startups, mid-market, and enterprise, I build marketing engines that turn insight into measurable growth.
University of Wisconsin MBA Consortium
New York University
