Nathan Kabwe

I'm a creative and results-driven marketing professional with hands-on experience building brands, developing marketing strategies, and creating content that connects with audiences. I've developed skills across marketing, creative direction, social media, content production, and brand management, with a strong understanding of how creativity and strategy work together to drive results.

Student Consultant - Global Accelerator Program

(2026-01 - 2026-05)

• Led weekly cross-functional team discussions to evaluate evolving e-commerce scenarios, identify system gaps and propose iterative improvements under time constraints
• Built and optimized e-commerce and landing page experiences through rapid testing cycles, adapting solutions based on changing requirements and real-world use cases
• Applied AI prompting tools to redesign landing pages and improve clarity, usability, and task completion

Marketing Lead/Creative Director - Sxlar Studios

(2021)

• Managing analytics, customer experience, and system workflows to reduce cart abandonment by 15%
• Execute strategic omni-channel campaigns (SEO, email, paid ads), increasing site traffic by 30% while monitoring performance metrics and iterating based on data insights
• Manage end-to-end product development including design, planning, sourcing, supply chain, marketing, and packaging, delivering trend-forward assortments that increased sales by 17% month over month
• Conduct competitive market research and trend reporting to monitor brand health and inform seasonal strategies
• Led influencer outreach and relationship management, identifying relevant creators, initiating partnerships, coordinating promotional campaigns, and aligning content with brand marketing objectives

Bachelor of Business Administration - Marketing - Texas State University (2022 - 2026)